Luxury and World Cup Travel Demand Lift Hilton Revenue Projection

Image: The Athenian Lounge inside the Conrad Athens The Ilisian. (Photo Credit: © 2026 Hilton)
Image: The Athenian Lounge inside the Conrad Athens The Ilisian. (Photo Credit: © 2026 Hilton)
Lacey Pfalz
by Lacey Pfalz
Last updated: 8:35 AM ET, Tue July 28, 2026

Hilton Worldwide Holdings, Inc. reported on its 2026 second quarter financials, noting that luxury travelers are boosting the hotel giant’s full-year room revenue prediction.  

Hilton took in a net income of $482 million for the second quarter, with an adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) of $1.054 billion. 

The World Cup and luxury travel demand helped boost RevPAR by 3.9% during the quarter, compared to the same period last year, even as room revenue in the Middle East dropped nearly 30% due to the ongoing war. 

Hilton’s pipeline includes a 6% growth, for a total pipeline of 541,300 rooms in development around the world. It added 24,100 rooms to its portfolio, a growth rate of 6.1% from 2025. 

Two new developments include the opening of the Hilton Chania Old Town Resort & Spa in Crete, the opening of the Conrad Athens The Ilisian in Athens, and the launch of the Undergraduate by Hilton brand, which is set to open its first hotel in 2027.

The hotel giant is raising its full-year 2026 RevPAR projection to 3%-3.5% compared with last year, up from its previous forecast of 2%-3%. It’s projecting its net income between $1.883 billion and $1.911 billion, with an adjusted EBITDA of over $4 billion.

Reuters noted that Hilton expects a bump to third-quarter results in North America due to the World Cup, but a slight dip in the fourth quarter of the year due to calendar shifts and midterm elections.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Lacey Pfalz

Lacey Pfalz

Associate Editor

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...