by Mia Taylor
Last updated: 11:15 AM ET, Tue July 17, 2018
Original Group specializes in offering paradise seekers the type of unique experience that can sometimes be a tricky sell.
The Mexican company operates the adults only resorts Desire and Temptation, where clothing is optional and guests are encouraged to enjoy a sense of uninhibited freedom they wouldn't find in conventional resort environments.
During a recent interview with TravelPulse, Original Group's Concept Manager, Mario Cruz, said today's increasingly experience-driven travel market represents a unique opportunity for agents to sell this type of adults-only resort getaway.
"Original resorts are unique. They offer a concept that you aren't going to find anywhere else, Cruz began. "They are places where you can be yourself. You can be you. And as far as being all-inclusive resorts, we sell experiences that you won't find anywhere else."
What are those experiences exactly?
The brand offerings have diversified in recent years to now include both resorts and cruises.
The all-inclusive resorts are Desire Pearl, Desire Riviera Maya and Temptation Cancun. The cruises meanwhile, were first offered by Desire in 2017 and in February 2020 Temptation will begin featuring cruises as well.
"All of the atmosphere we have at the resorts, we bring onboard the ships," Cruz explained.
A Desire or Temptation vacation also features the latest in adult entertainment, provocative and exotic theme nights, fashion shows, white parties and even couples' sex workshops.
Another noteworthy selling feature, Temptation Cancun resort recently completed a $60 million renovation. The property's newly redesigned rooms and suites have been enhanced with bright colors, smooth textures and organic shapes that mimic the lines of the human body.
Each guest room also has a private terrace or balcony, an LED TV, free Wi-Fi, 24-hour room service and an in-room minibar. A selection of rooms and suites include pool and beach butler service, pillow menu, outdoor Jacuzzis, aromatherapy and Blissful Beds among other state-of-the-art amenities.
In addition, Temptation now has five bars offering 24-hour premium beverage service, a full-service Spa Rosé, state-of-the-art fitness center and eight restaurants featuring 15 different cuisines, including an aphrodisiac-themed eatery.
Named SHE, the signature couples-only restaurant focuses on the erotic side of dining with multiple-course, specially prepared menus.
Since reopening in October 2017, the 430-room Temptation has consistently maintained about 80 percent occupancy and sometimes even has a waiting list, said Cruz. Desire properties meanwhile are at a strong 75 percent occupancy throughout the year.
The security that each of the properties offer is yet another important selling point, says Cruz. No pictures or videotaping is allowed in any of the resort's public areas. (It's only permitted in the privacy of your room.)
Such tight security measures have even made celebrity clientele feel comfortable spending time at the resorts.
"Nobody bothers them or even knows that the celebrities are here," Cruz continued.
And finally, he stressed, you don't have to be a model or have a perfect body to book a vacation at Desire or Temptation. The resorts are simply places for people who feel secure and into their bodies.
"When people come and visit, they see it is a really fun place to be and that it's nothing like what they've read," Cruz said. "I can tell you everything about the brand but it doesn't do any justice until you visit the property and realize your clients are going to love it."
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