Hyatt Hotels Corporation is entering 2026 with high expectations on the heels of a banner 2025.
The Chicago-based hotel company finished 2025 with its highest number of U.S. room signings in five years and reached a new record global pipeline of approximately 148,000 rooms.
Hyatt's year-end 2025 pipeline represents approximately 40 percent of its total room base, the company said on Monday.
In addition to its recognizable brands, its World of Hyatt loyalty program is aiding in the growth. After all, members staying with Hyatt more than 50 nights per year increased by 13 percent in 2025 compared to 2024.
World of Hyatt members also stayed 62 percent more and spent 93 percent more on average compared to non-members.
"2025 was a milestone year for Hyatt as we thoughtfully expanded our portfolio, using market insights, World of Hyatt member spend, and owner feedback to identify the right growth opportunities for Hyatt," Hyatt President and CEO Mark Hoplamazian said in a statement.
"Owners continue to grow with Hyatt because they trust Hyatt’s data-driven performance model, value the power of our brands, and benefit from the scale of our global network," Hoplamazian added. "Looking ahead, we will continue to elevate our brands, our talent, and our technology to drive guest preference, owner value, and long-term success."
Hyatt's Classics portfolio, which includes the Grand Hyatt, Hyatt Regency, Destination by Hyatt and Hyatt Centric brands, saw signings for hotels in at least a dozen new global markets. In the Asia Pacific alone, the Classics portfolio signed nearly 6,000 new rooms.
Meanwhile, Hyatt's Luxury portfolio pipeline includes more than 10,000 rooms, while its newest brands under the Essentials portfolio—Unscripted by Hyatt, Hyatt Select and Hyatt Studios—made up more than 65 percent of all new U.S. deals in 2025.
Hyatt also continues to see accelerated growth momentum for its Lifestyle brands and its Inclusive Collection, which is eyeing ambitious growth plans across the Caribbean, Latin America and Europe in 2026.
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