by Donald Wood
Last updated: 11:05 AM ET, Thu July 20, 2023
Hyatt Hotels Corporation announced a new technology
agreement with Sabre.
Under this agreement, Sabre’s SynXis Central Reservation
System will become the main Central Reservation System (CRS) for Hyatt hotels, beginning
in 2024.
The partnership was designed to enhance Hyatt’s reservation
capabilities, streamline operations, and deliver a more efficient experience
for guests, including faster search and booking processes.
“All of our business decisions are driven by our purpose –
we care for people so they can be their best – and that begins with empathy and
listening,” Hyatt chief information officer Eben Hewitt said.
“As part of our transformative growth journey, we heard
directly from owners and franchise management companies that we had an
opportunity to create a more efficient and streamlined Central Reservation
System, and after a very thorough evaluation, we decided that Sabre would be
the perfect provider for Hyatt’s global portfolio to make the search and
booking process even better for guests,” Hewitt continued.
By leveraging the SynXis Central Reservation System, Hyatt’s
new system will increase visibility for property availability through flexible
calendar searches, enhanced rooms and rates view and efficient booking.
Hyatt previously announced Hyatt PrO, which was designed to optimize
its revenue management system. The innovations were crafted to enhance the
hotel giant’s commercial technology stack, informed by listening to owners and
operators.
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