Margaritaville Beach Resort Fort Myers Beach Opens on Florida’s Gulf Coast

Image: The Fins Up! pool and beach beyond at Margaritaville Beach Resort Fort Myers Beach, Florida.  (Photo Credit: Margaritaville Hotels & Resorts)
Image: The Fins Up! pool and beach beyond at Margaritaville Beach Resort Fort Myers Beach, Florida. (Photo Credit: Margaritaville Hotels & Resorts)
Laurie Baratti
by Laurie Baratti
Last updated: 5:20 PM ET, Fri December 8, 2023

This week, the Margaritaville Beach Resort Fort Myers Beach, located on Florida’s Gulf Coast and Matanzas Bay, opened its doors for the very first time. For area residents, the grand opening represented more than just the addition of another resort property. In the wake of Hurricane Ian’s devastating impact in September 2022, the event marked a significant milestone for the community.

In a celebration of resilience, the resort commenced operations on December 7, but only after conducting a ribbon-cutting ceremony attended by dignitaries, community partners and area residents. Then, following an exclusive locals-only weekend, the resort will be ready to welcome guests for stays, dining and spa services, beginning December 11.

Situated at 251 Crescent St., the newest Margaritaville Beach Resort occupies 7.25 acres along Fort Myers Beach, offering direct beach access and stunning views of the Gulf of Mexico. Boasting 254 guest rooms and six restaurants, including such signature dining concepts as JWB Grill, License to Chill Bar & Grill, and 5 o'Clock Somewhere Bar & Grill, the resort is a beacon of laid-back-luxury hospitality.

"It's official—Margaritaville Beach Resort Fort Myers Beach is now open and we are ready to transport guests to a vacation state of mind," David Cesario, general manager of Margaritaville Beach Resort Fort Myers Beach, said in a statement. "After a difficult few years for the community, our new resort is the ultimate place to kick back and relax, and we are thrilled to bring our casual-luxe destination to the residents and visitors of Southwest Florida."

Premium Two Queen Partial Gulf View, Margaritaville, Beach, Resorts, Fort Myers, Florida, guest rooms, accommodations, lodging, stays, hotels

Premium Two Queen Partial Gulf View guest room at Margaritaville Beach Resort Fort Myers Beach. (Photo Credit: Margaritaville Hotels & Resorts)

Key highlights of the new Margaritaville Beach Resort Fort Myers Beach include:

  • Casual-luxe Accommodations: The resort features a variety of guest room and suite options, each featuring coastal-inspired décor and modern amenities, with some overlooking the Gulf of Mexico.
  • Tropical Dining: Guests can delight in the flavors of the island, savor tropical-inspired dishes, or sip on signature margaritas and cocktails at one of the resort's six iconic restaurants and bars.
  • Live Entertainment: Guests are invited to enjoy live music throughout the day and engaging activities for all ages.
  • Relaxation: Guests can be transported to a state of complete relaxation, and rejuvenate mind, body and spirit by indulging at the St. Somewhere Spa.
  • Fins Up! Beach Club: The new beach club is scheduled to open in mid-January. Guests arriving before the beach club is open will enjoy complimentary beach chairs and umbrellas on the pristine sands of Fort Myers Beach.

For travelers, Margaritaville Beach Resort Fort Myers Beach is conveniently located less than 20 miles from Southwest Florida International Airport and major highways, including I-75. The town of Fort Myers Beach, known for its white sandy beaches, distinctive shops, live music performances and singular dining experience, is within easy walking distance of the property.

To celebrate its opening, Margaritaville Beach Resort Fort Myers Beach is extending an exclusive discount, "Wastin' Away on Fort Myers Beach", valid for stays through January 31, 2024. Guests can redeem the offer by using the code ESCAPE when booking.


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Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

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