Bellagio Resort & Casino. (Photo Credit: MGM Resorts International)
Marriott International and MGM Resorts International have announced an exclusive long-term strategic licensing agreement, creating MGM Collection with Marriott Bonvoy.
The new collection will launch in October 2023, and feature 17 of MGM's renowned properties, including a dozen resorts in Las Vegas.
Starting this fall, several MGM Collection with Marriott Bonvoy resorts will be available for booking on Marriott's digital platforms, including Marriott.com and the Marriott Bonvoy mobile app. All properties are expected to be available by the end of the year. Meanwhile, resorts will continue to be available on MGM Resorts' channels such as MGMRewards.com and the MGM Resorts mobile app.
Four of the MGM resorts will also be affiliated with existing Marriott collection brands. Bellagio Resort & Casino will join The Luxury Collection, ARIA Resort & Casino will join Autograph Collection, Park MGM will join Tribute Portfolio and The Cosmopolitan of Las Vegas will continue its affiliation with Autograph Collection.
Other Vegas properties joining MGM Collection with Marriott Bonvoy include Vdara Hotel & Spa, MGM Grand Hotel & Casino, NoMad Las Vegas, The Signature at MGM Grand, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino, Luxor Hotel and Casino and Excalibur Hotel & Casino.
Elsewhere, Borgata in Atlantic City, New Jersey, Beau Rivage in Biloxi, Mississippi, MGM Grand Detroit, MGM National Harbor in Maryland and Massachusetts' MGM Springfield will join the new collection.
The Boulevard Pool at The Cosmopolitan of Las Vegas. (photo via The Cosmopolitan of Las Vegas) (Photo Credit: (photo via The Cosmopolitan of Las Vegas))
Monday's announcement is welcome news for members of the two companies' respective loyalty programs. Members of MGM Rewards will be eligible to link accounts with Marriott Bonvoy and receive select member benefits while Marriott Bonvoy members can earn and redeem points for stays at all MGM Collection with Marriott Bonvoy properties.
Members of both programs will be able to exchange MGM Rewards points for Marriott Bonvoy points and vice versa. Plus, Marriott Bonvoy Moments will be enhanced by MGM's iconic culinary, entertainment and sports offerings.
"This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment," MGM Resorts President and CEO Bill Hornbuckle said in a statement. "We've seen first-hand the strong demand from Marriott International customers through our existing relationship at The Cosmopolitan of Las Vegas, and this new agreement will enable us to further optimize our overall profitability."
"We're thrilled to now scale the relationship and offer Marriott Bonvoy members greater distribution access to our award-winning resorts – as well as exclusive event and entertainment opportunities - in Las Vegas and across the U.S." Hornbuckle concluded.
"We are excited to make MGM Resorts' incredible properties available on Marriott channels, allowing our members to enjoy Marriott Bonvoy benefits when they stay at MGM Collection with Marriott Bonvoy resorts," added Anthony Capuano, President and Chief Executive Officer, Marriott International. "We look forward to increasing our global rooms distribution by 2.4 percent as we grow our presence on the Las Vegas Strip and in other compelling destinations across the U.S."
Marriott Bonvoy will also become BetMGM's exclusive hospitality loyalty program partner in the U.S. and Canada, allowing Marriott Bonvoy members opportunities to earn Marriott Bonvoy points on certain BetMGM transactions, and participate in exclusive games, experiences, and offers on the BetMGM platform. Additionally, BetMGM Rewards members will be able to exchange BetMGM Rewards points for Marriott Bonvoy points.
More details are expected to be announced in the coming months.
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