Marriott International has rolled out a new-look mobile app that will provide Marriott Rewards members with an improved, personalized experience that will include customized travel content, new digital features and easy one-button navigation.
The new app launched for iOS users in five languages Tuesday. Android access is coming soon, though, the company said.
Travelers who download the new app will receive content and features specific to what stage of their trip they are currently in, including the planning stage, the in transit stage and once in the midst of their stay. The content and features displayed on the app will be based on the services members are most likely to need in that moment.
The relaunched app will also enhance Marriott's existing Mobile Check-in/Checkout and Mobile Room Ready Alerts features, meaning users will be able to request room upgrades and see that they've been fulfilled before they arrive and request late check-out through the app.
An expanded Mobile Key feature and an upgraded Mobile Requests feature are also notable improvements. With the latter, Marriott Rewards members will be able to chat with hotel staff through the app to make special requests. The service is currently available at more than 4,000 hotels around the world.
The new navigation will also make it easier for users to multitask while they utilize the app since everything can be controlled with a thumb-tap or a swipe.
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"Smart devices are now everyone's indispensable travel companion, as more and more travelers increasingly expect to have their needs satisfied using their mobile phone," Marriott's senior vice president of digital George Corbin said in a statement. "Marriott is using mobile to introduce and revolutionize the next generation of customer service to travelers worldwide, delivering a far more personalized and anticipatory stay experience."
While the relaunch is sure to be a hit with frequent travelers, the changes are just the beginning, according to Marriott. The hotel giant plans to launch real-time app messaging called mPlaces later this year with the goal being to personalize the experience even more.
For instance, Marriott points out that members who typically workout while they travel would receive important information about the location, hours and services of their hotel's fitness facility. The company also hopes to install a feature that would allow guests to order room service to wherever they are on the property, whether it's by the pool or in a conference room.
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