Photo courtesy of Marriott International
On the heels of last week's revelation that it aims to have more than one million rooms open or under development across the globe by the end of 2015, Marriott International has announced the introduction of Moxy Hotels to the U.S.
The new lifestyle brand was first launced in Europe, but is now set to make its American debut in a big way.
Identified locations for the new U.S. properties include metropolises like New York City, San Francisco, Seattle, New Orleans and Chicago.
"Moxy fully embraces today's contemporary traveler and welcomes guests with its style, design and attitude," said Tina Edmundson, global officer, luxury and lifestyle brands. "Moxy clearly resonates with the young and young at heart-it's fun, edgy, and social, all with a youthful spirit."
Initially launched in Milan in September 2014, Moxy Hotels isn't finished expanding in Europe either, with additional properties in Germany, Denmark and the United Kingdom set to open over the next two years.
"We have implemented a development strategy across North America in locations that meet the Moxy mantra - high-performing markets and urban locations popular with millennials," added Eric Jacobs, chief development officer. "We are focusing on travelers looking for comfort, a distinct style and affordability."
Inviting lobbies, free and fast Wi-Fi, digital guestbooks and libraries are just a few of the exciting features these new Moxy Hotels will offer travelers.
And as far as the big picture is concerned, the brand's expansion is sure to propel Marriott toward its goal of surpassing the one million room target it set out to beat at the start of the year.
"We achieved record growth across the board in 2014, as we opened more than 46,000 rooms worldwide," said Tony Capuano, Marriott's executive vice president and chief development officer in a statement.
"Having signed agreements in 2014 for over 650 new hotels and 100,000 rooms, we boosted our record pipeline of new hotel development to nearly 240,000 rooms. When opened over the next few years, these new hotels will expand Marriott's presence from 80 countries and territories today to more than 100. This continues a historic four-year surge in demand for new Marriott hotels that drives a bullish growth outlook."
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