Marriott International will open at least five new hotels at Simon shopping centers across the U.S. in the coming years.
The brands will include AC Hotels by Marriott, Courtyard Marriott, Residence Inn and Fairfield Inn & Suites while locations will include a handful of marquee shopping, dining, entertainment and mixed-use centers in premier destinations such as South Florida and New York's Long Island.
Upcoming properties include the following: AC Hotel by Marriott Fort Lauderdale Sawgrass Mills/Sunrise; AC Hotel by Marriott Miami Dadeland; Courtyard Marriott Wolfchase Galleria/Memphis; Residence Inn Long Island Jericho and Fairfield Inn & Suites Dallas Garland, Texas.
Adding guestrooms alongside Simon's bustling attractions is a no-brainer, according to the hotel giant's executives.
"With consumers increasingly gravitating toward walkable, mixed-use communities, opening new hotels alongside Simon's thriving retail destinations is an important part of Marriott International's growth strategy in North America," Marriott's Chief Development Officer, Eric Jacobs said in a statement. "Simon's centers provide leisure and business travelers alike access to shopping, restaurants, entertainment and an array of unique experiences outside their door, providing the perfect complement for our entire portfolio of brands."
Simon's Vice President of Development and Asset Intensification, Patrick Peterman echoed that sentiment, pointing out that "the uses are very complementary."
"In addition to business travelers who like being able to walk to restaurants, stores and entertainment, these hotels also appeal to locals, who may book a hotel for a special shopping trip-such as a wedding dress hunt," added Jamie Krueger, Director of Sales and Marketing, AC Hotel Atlanta Buckhead at Phipps Plaza. "Our hotel leverages its prime location by creating fashion-infused experiences such as designer trunk shows and pop-up events with luxury car, watch makers and men's footwear brands in our AC Lounge."
Beyond AC Hotel Atlanta Buckhead at Phipps Plaza, there are more than 15 Marriott-branded hotels located at Simon properties. Among them is The Westin at The Domain in Austin, Texas and the Marriott TownePlace Suites that debuted at Coconut Point in Estero, Florida just last year.
Marriott's expanded relationship with Simon comes only days after its Moxy brand opened its doors in Chicago's River North neighborhood. The company's Delta Hotels chain also recently debuted in the booming Asia-Pacific market.
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