It only made sense that Original Resorts would pause to re-evaluate its moniker as it remains on a path to diversify and expand offerings beyond resort properties. The Mexico-based company has recently rebranded as Original Group to provide a broader image that encompasses its hospitality industry ties to marinas, cruises, membership programs and mobile apps.
Along with its new name, Original has also introduced a new logo and Original-Group.com website that targets "a discerning, sensual clientele" 21 and older.
While products are geared to creating the perfect atmosphere for "like-minded" travelers seeking new dimensions for their vacations, each is characterized by its own individuality. That said, Original Group does set common standards, with each focusing on truly original adult experiences.
"Our new name reflects how we have come to grow over the years into a strong, successful brand, with an ever-expanding array of offerings for our sensually oriented, high end clients who are always on the search for luxurious, secure yet spicy experiences in a variety of environments," said Rodrigo de la Pena, CEO of Original Group.
He added, "We're thrilled by this rebranding launch, which allows us to better tell the story of our more than 35 years of experience creating the perfect sensual atmosphere for adults."
The Brands
Original Group's portfolio brands include Temptation, Desire, Marina Hacienda Del Mar, Premier, Swingee and real estate developments.
Deemed as a "Playground for Grown-Ups," Temptation Resort Cancun offers a vibrant topless-optional environment for confident, free-spirited travelers. Upon reopening in August 2017, the seven-story property will showcase extensive renovations masterminded by "sensual minimalism" designer Karim Rashid. Guests will enjoy the resort's vibe playing out property-wide in guest rooms and suites, as well as the swimming pool, eight restaurants, five bars, and trendy shows and performances.
Designed exclusively for couples 21 years and older, the Desire experience has recently consolidated and rebranded its two unique sectors under one "Desire" brand. In the process, the new Desire invites couples to live a "Beyond Seduction" fantasy.
"Like the ever-expanding true desire between couples themselves, Desire reflects our strong, successful brand, with its romantic offerings on both land and sea for our sensually oriented, sophisticated clients who are always on the search for luxurious, secure, yet spicy experiences in a variety of environments," said de la Pena. "We're thrilled by this rebranding launch, which allows us to continue to expand and create innovative sensual experiences for adults."
The all-inclusive Desire Pearl and Desire Riviera Maya resorts, and Desire Cruises sanctuaries at sea each indulge couples via spectacular spaces and provocative luxury. Each couples-only environment is clothing-optional to create a sense of freedom missing from more conventional properties or cruises.
Desire adventures include the latest in upscale accommodations, adult entertainment, couples' workshops, indoor/outdoor playrooms, exciting theme nights, gourmet dining and brand name beverage service that remain true to the brand's erotic atmosphere.
For more than two decades, Marina Hacienda Del Mar has welcomed sensually-inspired guests to Cancun at a vast American-style dock with the capacity to receive nearly any size yacht, motorboat/boat or vessel.
Aside from 24-hour access to open Caribbean water and first-class services, guests are privy to a top notch staff trained to meet the needs and expectations of discerning boat owners, captains and anglers opting to make the marina a home for a day, week or season. Features include a capacity for 80 vessels, and 560-foot main dock with diesel and gasoline supply.
With a goal of increasing customer loyalty and providing a repeat client base through an exclusive vacation experience, Original Group's Premier Vacation Club rewards members with room upgrades, personalized service and exclusive privileges at oceanfront Mayan Riviera and Cancun properties. Premier Members can enjoy one or more vacations annually at preferential rates in these Mexico destinations and across the globe.
Touted by Original Group as "the most sensual online community in the world," Swingee.com allows users to freely explore their sensuality without censor in a safe and consensual environment. As a result, the adult website has evolved into a top network to connect, interact and play with other sexually liberal people.
On the real estate development front, Original Group continues to cultivate growth in Isla Mujeres, Cancun and Puerto Morelos.
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