Sandals, Beaches Reprise ‘Black Friday in July Sale’

Image: Sandals’ South Coast resort in Jamaica (Source: Sandals Resorts)
Image: Sandals’ South Coast resort in Jamaica (Source: Sandals Resorts)
Claudette Covey
by Claudette Covey
Last updated: 10:45 AM ET, Wed July 8, 2026

Sandals Resorts and Beaches Resorts are reprising their annual “Black Friday in July” sale, which offers savings of up to 65%, with resort credits of up to $1,650 at Sandals properties and $1,150 at Beaches properties – in addition to as much as $750 in air credits on select destinations and 0% Flex Pay options for bookings made through July 27.

“Travel windows vary by offer component, with select savings available for vacations through December 2028,” for both brands, Sandals and Beaches said.

At Sandals Resorts, the sale also includes $150 in spa credits for stays of five or more nights and $100 in web-booking bonuses.

“Travel advisors are always looking for compelling reasons to reconnect with clients and inspire their next vacation," said Garth Laird, Vice President of Trade Sales for Unique Vacations Inc., an affiliate of Unique Travel Corp., which represents Sandals and Beaches.

“Black Friday in July gives them exactly that: a limited-time offer packed with exceptional savings, added value and flexible booking options that make planning a Caribbean getaway even more rewarding,” he added.

Sandals Resorts’ portfolio includes 17 properties in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados, Grenada, Curaçao, and Saint Vincent and The Grenadines.

Beach Resorts’ collection of properties includes Beaches Negril in Jamaica and Beaches Turks & Caicos, with new resort locations on the horizon in Barbados, The Bahamas and St. Vincent and the Grenadines.


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