by Lacey Pfalz
Last updated: 3:00 PM ET, Mon October 14, 2024
Hotels and resorts can now become wellness certified, thanks to the industry’s first program focusing on ways that accommodations amplify and offer ways for their guests to be well, launched by Wellness in Travel & Tourism (WITT).
WITT is an independent organization led by experts in hospitality, wellness and travel. The wellness travel market is expected to grow to $1.3 trillion by 2025, so the new 100-point certification program comes right on time to fill a gap in industry standards.
The process for a hotel or resort to become certified focuses on five pillars: Healthy Eating, Holistic Healing, Nature, Movement and Local Impact.
The program has certified over 100 early adopter properties, including Lake Austin Spa Resort in Texas; The Wigwam in Arizona; Wildflower Farms, Auberge Resorts Collection in New York; Faena Hotel Miami Beach in Florida; and The Ritz-Carlton, Half Moon Bay in California.
“The WITT Certified seal provides hotels and resorts with a significant advantage in attracting travelers by offering objective and rigorous audits of their wellness amenities and services,” said Robin Ruiz, WITT's CEO and Founder, "Think of us as the Michelin Guide for Wellness Travel. Our forthcoming consumer-facing website will provide travelers the ability to explore WITT Certified hotels, articles, and destination spotlights, empowering them to travel confidently knowing that their expectations and preferences will be met.”
WITT also offers consulting, guidance and marketing support for hotels and resorts looking to improve their wellness offerings.
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