Tapping into the themes of accessibility, convenience and
authenticity, Wyndham
Hotels & Resorts has debuted a new ad campaign celebrating real-life
travel.
The all-new “Where There’s a Wyndham, There’s a Way” campaign
positions Wyndham as a trusted travel partner, uniting its 25 brands and rewards
program under a single voice and tagline.
“This campaign is more than a new tagline; it celebrates
what Wyndham does best: making hotel travel possible for all. From road trips
and family reunions to beach getaways and golf escapes, we want travelers
looking to Wyndham, knowing that no matter the destination, no matter the
budget: ‘Where There’s a Wyndham, There’s a Way’” said Marissa Yoss, Vice
President, Brand Marketing and Paid Media, Wyndham Hotels & Resorts.
Dan Lucey, Co -CEO and Chief Creative Officer, Havas New
York added, “’Where There’s a Wyndham, There’s a Way’ is a super flexible
platform that allows us to tell a variety of stories that will ring true for
our everyday travelers. Whether you’re interested in using your Wyndham Rewards
points earned from business travel for a much-needed personal trip or being able
to retain your ‘World’s Greatest Aunt’ status by being there for your nieces
and nephews, there’s no shortage of relatable travel situations we can
message.”
The new campaign kicks off with a 30-second hero spot showcasing
a determined woman crisscrossing states to attend three family events—all with
help from Wyndham’s extensive hotel portfolio and loyalty perks. Wyndham calls
it a funny, heartfelt ode to the everyday heroics of travelers and a microcosm
of the broader campaign message.
Next, the spot leans into grounded storytelling and humor while
reflecting the range of Wyndham’s customer base. The execution also strikes a
balance between aspiration and realism, avoiding over-polished travel tropes in
favor of something more familiar and attainable.
The campaign spanning across numerous media is tailored to travelers’
preferences—from quick weekend getaways to longer road trips. “World’s Greatest
Aunt” also focuses on the characters emotional journey and how Wyndham Rewards
plays a role in helping her get to the family events.
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