Priceline and Southwest Airlines Unveil Partnership, New Booking Options

Image: Southwest Airlines Boeing 737 aircraft in flight. (Photo Credit: Adobe Stock/angeldibilio)
Image: Southwest Airlines Boeing 737 aircraft in flight. (Photo Credit: Adobe Stock/angeldibilio)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:50 PM ET, Wed August 6, 2025

Two iconic travel brands have teamed up to help travelers get to their happy place.

Travelers can now search and book Southwest Airlines’ inventory directly on Priceline, unlocking more ways to compare, customize and save on flights.

Through the partnership, Southwest flights are also now bookable across the Booking Holdings portfolio of brands, including Booking.com and Agoda.

"Our goal is to be the best travel dealmaker in the world. Collaborating with Southwest, one of the most trusted names in air travel, is a natural next step in our mission to do so," said Brigit Zimmerman, Chief Commercial Officer at Priceline. "Adding their fares to our lineup means more choice and more value for the millions of Priceline customers planning their next trip."

"We're happy to partner with Priceline to broaden our distribution network and offer even more Customers the opportunity to experience our Southwest Hospitality," said Tony Roach, Executive Vice President Customer & Brand at Southwest Airlines. "We look forward to making it easier for Customers to access our extensive flight offerings to book their next trip."

The partnership gives customers access to all of Southwest’s fare types and allows Rapid Reward members to still earn points while booking through Priceline and also earn Priceline VIP status.


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