Larry Pimentel Resigns as Head of Azamara

Image: PHOTO: Pool deck at sunset. (photo courtesy of Azamara) (Azamara Club Cruises)
Image: PHOTO: Pool deck at sunset. (photo courtesy of Azamara) (Azamara Club Cruises)
Theresa Norton
by Theresa Norton
Last updated: 3:03 PM ET, Thu April 16, 2020

Larry Pimentel, a long-time luxury cruise executive, has resigned as president and CEO of Azamara.

Pimentel resigned on April 15, as Azamara parent company Royal Caribbean Cruises Ltd. laid off or furloughed about 26 percent of its 5,000-person workforce in the U.S.

"Larry told me earlier this week that, after deliberating how best to help Azamara bear the impact of today's cutbacks, he decided that the time was right for him to step down from leading the brand," RCCL Chairman and CEO Richard Fain wrote in a memo to employees. "In saying farewell to Larry, we are losing one of the finest minds and one of the very best people in the travel industry. He is an original thinker, an entrepreneur, and someone whose informed, considered opinions helped raise the bar not only at Azamara but at RCL over the past 11 years. He's also been a counselor and mentor to countless individuals across the company."

Fain said that Azamara COO Carol Cabezas "and the rest of her team are well-prepared to carry on as we move forward through these challenging days."

Pimentel took the helm of Azamara in 2009. He positioned the three-ship line as one offering Destination Immersion experiences, meaning longer stays, more overnights and night touring in port cities around the world.

"Larry is a true industry icon whose shoes can never be filled by anyone else. I applaud his leadership and sacrifice during these difficult times," said Vicky Garcia, COO and co-owner of Cruise Planners, an American Express Travel Representative. "It saddens me to see him go because he's brilliant, inspiring, and kind, but we are happy for him in this next chapter."

Before joining Azamara, Pimentel was president and CEO of SeaDream Yacht Club, a privately held luxury yachting company. At Carnival Corp., he served as president and CEO of Cunard Line and Seabourn Cruise Line. He was previously president and CEO of Classic Hawaii, a tour operating company.

Pimentel is an in-demand speaker, writer and educator. He was Distinguished Lecturer at Cornell's School of Hotel Administration and has led marketing seminars for Harvard Business School, Ritz-Carlton Company, Bloomberg and others.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Watch Now!
July Classic Vacations WebinarThursday, July 30, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Watch Now!
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Watch Now!
July Classic Vacations WebinarThursday, July 30, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...