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WHY IT RATES: Lindblad Expeditions brings former Walt Disney Company executive as Senior Vice President of Sales and Revenue Management as expedition cruising becomes more popular than ever before. — Lacey Pfalz, Associate Writer, TravelPulse
Lindblad Expeditions Holdings, Inc. (NASDAQ: LIND), the recognized global leader of expedition cruises and adventure travel experiences, announced today the appointment of Kathi Riddle as Senior Vice President of Sales and Revenue Management.
In her new role, Riddle will lead revenue management, as well as travel advisor, affinity group and charter, and wholesale sales efforts for the Company’s respected expedition cruise Brand, with the goal of amplifying the Brand’s reputation as the pioneer and global leader in journeys of deep discovery amongst consumers and the travel trade. She will also be responsible for implementing an aggressive international sales growth strategy, working to expand the Brand’s reach around the globe.
“We are thrilled to welcome Kathi and her many years of decorated leadership into the Lindblad Expeditions family,” said Noah Brodsky, Chief Commercial Officer at Lindblad Expeditions. “Expedition cruising is undeniably the travel trend of the decade, which has created a world of possibilities for our Company and the many adventure-seekers who want to responsibly explore the wild and wonderful world. I’m excited to see how Kathi applies her perspective-shifting global experience to help us deliver on our promise of leading awe-inspiring expeditions across our small-ship fleet.”
Prior to joining Lindblad Expeditions, Riddle most recently served as Vice President of Business Transformation, Consumer Products, Games & Publishing at The Walt Disney Company. During her progressive 27-year tenure with The Walt Disney Company, she held several leadership roles across functions stateside and internationally and took charge of commercial strategy, day-to-day financial operations and long-term FP&A for Walt Disney World Operations, including the Theme Parks, Resorts, Disney Springs, and the Sports business.
“This is an incredibly exciting time to be joining the Lindblad Expeditions family,” added Riddle. “Unprecedented consumer interest and the growing popularity of expedition cruising means more opportunity to strengthen existing relationships—and nurture new ones—among the travel advisor community, affinity group and charter partners, and consumers; push the envelope with creative and aggressive Revenue Management and Pricing strategies; and expand sales efforts on a global scale like never before. At its core, Lindblad Expeditions delivers unmatched expertise you can only find when you travel with an operator who has such a rich, undisputed pioneering heritage, which is why there’s no better company to globalize expedition cruising than Lindblad Expeditions.”
Riddle was also a key player in the The Walt Disney Company’s strategic acquisition of National Geographic and worked closely with the team at National Geographic Expeditions and 21st Century Fox on the integration; led Revenue Management and Analytics functions in Asia where she lived for several years, incorporating effective sales, marketing and revenue management strategic vision at Hong Kong Disneyland, Tokyo Disney Resort, and Shanghai Disney Resort, the latter of which she played an integral role in opening; and created revenue-driving Theme Park Admission, Resort, Food and Beverage, Merchandise, Sports, and Entertainment pricing and yield management strategies for Walt Disney Parks and Resorts.
As the company continues to grow, Lindblad Expeditions currently has several open positions shipboard and shoreside. To learn more about the Brand, explore openings, and apply, visit www.expeditions.com/careers.
For reservations or additional information on Lindblad Expeditions-National Geographic voyages to some of the most beautiful, remote, and fascinating places on Earth, visit www.expeditions.com, call (855) 734-3271 to speak to an Expedition Specialist, or contact a travel advisor. Connect with Lindblad Expeditions on Facebook, Twitter, Instagram, YouTube, and Pinterest.
SOURCE: Lindblad Expeditions press release.
Claudette Covey is managing editor of AGENTatHOME
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