Royal Caribbean's New SVP of International Business, Angie Stephen. (Photo Credit: Royal Caribbean International)
WHY IT RATES: Stephen’s
experience with the cruise brand spans roles in sales, marketing, events,
training, partnerships, and market development and sales distribution. As vice
president and managing director of Asia, she oversaw Royal Caribbean’s
marketing, commercial and operational activity, and now she’s ready to
transition into the next phase of her career. — Laurie Baratti, TravelPulse
Associate Writer
Royal Caribbean
International has named Angie Stephen as the new senior vice president of the
brand’s international business. Stephen will oversee the continued growth of
the cruise line’s substantial global footprint and position as the global
vacation brand of choice across more than 80 countries, from Australia and
China to those in Asia-Pacific, Europe, the Middle East, Africa, and Latin
America.
“Angie Stephen
brings incredible experience and success to this role, one that is an integral
part of Royal Caribbean International’s position as the world’s largest and
most loved cruise line,” said Michael Bayley, president and CEO, Royal
Caribbean International. “From her roles in sales and marketing to most
recently leading the brand’s increasing popularity and record-breaking
achievements in Asia, Angie’s leadership will continue to build on our focus,
results and growth within the vacation industry around the globe.”
With the leading
global footprint in the industry, Royal Caribbean welcomes millions of
international travelers every year on its award-winning vacations and private
destinations. The brand’s international organization is made up of
representatives around the world and extensive teams based in Australia, China,
Mexico, Singapore and in Europe, and they each collaborate with local partners
and travel advisors to reach travelers through a variety of channels that are
based on each market’s unique travel landscape and consumer behaviors.
“I’m thrilled to
start this new chapter and build on such a wide-reaching international business
that has and will continue to play a key role in Royal Caribbean’s success as a
global vacation brand,” said Angie Stephen, senior vice president, international,
Royal Caribbean International. “This is an incredibly exciting time for the
vacation industry, a momentum that is reaching new heights between the
introduction of the game-changing Icon of the Seas and the
soon-to-debut Utopia of the Seas. The opportunities to deliver
even more memorable vacations around the world are exponential, and Royal
Caribbean and our world-class international organization are perfectly
positioned to make it all a reality.”
Stephen first
joined the Royal Caribbean family more than 25 years ago as a field sales
manager in the Midwest. She has held several roles across sales and marketing
since then, which include spearheading sales strategy, events, training and
marketing. Stephen also led the North America National Accounts sales team and
was responsible for the largest share of North America trade business. She
relocated to Asia in 2017 to lead the market development in China, developing
sales distribution channels, brand marketing and partnerships. Most recently,
Stephen was vice president and managing director of Asia and oversaw the
marketing, commercial and operational activity for the brand. She was pivotal
in driving a new level of success in the region and instrumental in realizing
the resumption of cruising during the pandemic. In fact, Stephen led the way
for Singapore to be the first market in the world where Royal Caribbean
International ships returned to sailing in December 2020.
Stephen has taken
on her new role following Bert Hernandez’s appointment as president of Royal
Caribbean Group’s luxury brand, Silversea. A new vice president for the Asia
region will be announced soon.
SOURCE: Royal Caribbean International press release.
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