by Sarah Kuta
Last updated: 8:00 AM ET, Mon May 4, 2026
Riviera Travel is celebrating Travel Advisor Appreciation Month with new incentives.
Travel advisors have the chance to win a VIP experience at the 2027 ASTA River Cruise Expo, including a conference ticket, a deluxe balcony cabin and round-trip airfare, alongside $75 gift cards on bookings and a $3,000 grand prize.
The incentives are open to active, registered U.S. and Canadian travel advisors from now through May 31. For every new paid deposit on a 2026 or 2027 Riviera river cruise, yacht cruise or grand tour, advisors earn one entry into the prize draw, while Riviera Explorer graduates receive double entries. The ASTA River Cruise Expo will take place March 10-14, 2027, in Vienna, Austria, where approximately 1,500 U.S.-based advisors will gather to experience leading river cruise brands firsthand.
In addition to the grand prize sweepstakes, advisors can earn a $75 gift card for every new booking made between now and May 31. The advisor who books the highest number of passengers during the incentive period will receive a $3,000 bonus prize. To qualify for rewards, participants must complete the Riviera Explorer training program before the end of the promotion.
These incentives coincide with Riviera’s broader promotional offers. During May, travelers can take advantage of up to 50 percent off 2026 and 2027 departures, up to $1,500 in airfare and hotel credits and an additional $250 per person off 2026 sailings.
“Our company and industry as a unit could not excel without the support of our travel advisor community,” says Stuart Milan, president of North America at Riviera Travel. “During the month of May, we’re excited to celebrate our advisor partners, who have undoubtedly been a driving force in our growth throughout the North American market. With ASTA being the river cruise industry’s premiere event, we’re eager to provide this opportunity for learning and connection to one lucky winner.”
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