Arlo Hotels is
pioneering a groundbreaking shift in the hospitality industry with the launch
of its If You Arlo (IYA) app by redefining the role of social media influencers
as the next generation of travel advisors. This innovative loyalty program
signals a new era in which social media users—influencers, friends and family,
or other content creators—play a pivotal role in driving hotel bookings and engendering
guest loyalty.
In an era where
social media holds unparalleled sway over travel decisions, Arlo Hotels
recognizes the significance of influencers in shaping consumer choices. In
fact, a recent
survey found that 83 percent of Millennials are more likely to book a hotel
after seeing images posted by someone they follow on social media. The IYA app
capitalizes on this trend, offering influencers a platform to engage their
followers with insider discounts and tips, while also earning rewards for their
contributions.
Jimmy Suh, Chief
Commercial Officer at Arlo Hotels, emphasized the transformative potential of
the IYA app, saying, “Social influencers are a new class of travel agents, but
they have lacked the infrastructure to make it actionable—until now. Travel is
tailor-made for socially driven commerce. Our aim with the If You Arlo app is
to offer influencers an opportunity to capitalize on their passion for travel
and Arlo Hotels."
IYA App screens displayed on mobile devices. (Photo Credit: Arlo Hotels)
He continued, “We recognize that
many of our guests’ decisions stem from the folks they follow and trust, i.e.,
their social network. With the app, we can now understand who these folks are
and reward them for it. We’re also very community-driven, and if we can offer
our community a program to pay it forward by offering their friends and
followers exclusive discounts, it’s a win-win.”
According to Arlo
Hotels, the IYA app not only empowers influencers to monetize their content,
but also addresses the challenges faced by independent lifestyle hotels in
competing with larger chains. By leveraging social media, Arlo Hotels bridges
the gap in distribution reach, offering consumers a more personalized and
authentic understanding of the unique stay experiences offered by independent properties.
To become a social
media agent for Arlo Hotels, individuals can download the If You Arlo app from
the Apple App Store (the Google Play version is arriving later this) and join
the waitlist. Once approved, agents can share their unique IYA code, accruing
points towards future savings and surprise rewards at any Arlo hotel.
The brand currently has
three properties, located in Brooklyn (New
York City), Chicago
and Miami,
with a Washington
D.C. location scheduled to debut in Fall 2024.
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