The Pulse: Cox & Kings launches new portal aimed at travel professionals.
Why It Rates: Founded in 1758, Cox & Kings lays claim to being the world's oldest existing travel brand, operating in the Indian subcontinent even before the British Raj, serving thousands traveling from Britain to India, Africa and other destinations. A few years ago, the company was pretty quiet in the U.S. market, but some structural changes within the company opened the doors for an expansion in the U.S., and the company has become a real mover and shaker in the U.S. market, with many new marketing initiatives, a beefed up U.S. sales force, many new programs designed for the American market.
Opening a dedicated travel agent portal shows how serious the company is about penetrating the U.S. market. Scott Wiseman, president of Cox & Kings' US branch, was previously A&K's president, so he has a great deal of experience on how to do precisely that. The new portal is evidence of how well he understands the reach of the retail network.
Today, Cox & Kings offers cultural and wildlife adventures designed for small groups, families, friends, couples and for the Indian subcontinent, Africa and the Middle East, the Indian Ocean islands, Asia & Pacific, and Latin America. - David Cogswell, TravelPulse tour operators editor
Known for providing clients rare insider access, Cox & Kings, the world's most enduring luxury travel brand launches a robust new travel professional portal. The new site not only showcases the company's rich offerings of culturally-immersive journeys but also offers travel agents a host of customizable options in order to seamlessly plan, share, and book their clients' dream trips.
Enhanced Agent Accessibility
The new functionality allows travel planners to seamlessly access and professionally share tailored Cox & Kings itineraries and products with their clients. These tools, specifically designed for agents, include:
• Ability to customize and share via email any client's itinerary or promotion with the agency's own branded contact information, all within a secure environment where Cox & Kings does not see or retain the client's email address
• Access to the expansive Cox & Kings downloadable photo library for agents' use within their own materials
• Travel Professional Toolkit that includes materials that can be customized with agency branding, including sales collateral, email templates and an e-newsletter archive. Agents can also send a brochure from the site directly to their client along with a personal note.
• Robust selection of in-depth product information such as why book with Cox & Kings,' a list of FAQs, destination presentations, and the ability to "meet" the Destination Specialists and learn more about their expertise.
Travel agents and consumers alike can take advantage of the site's following features:
• Dynamic Search Options - Visitors to the new site are completely in control when navigating, and are able to effortlessly identify trips using their own search criteria. With easily identifiable tags for family friendly, active travel and culinary enthusiasts, clients can tailor their choices to match their interests not only by destination but also by the style of journey they desire, be it one that is private or group, completely custom, or ultra-luxury among others.
• Compare & Share - Individual trips can be chosen and compared side-by-side, so clients can easily evaluate each to assist in their decision making. With a simple click, chosen journeys can be shared with others via email, Facebook, Twitter, Google+ and YouTube.
• Interactive Assistance -The site now provides clients with a wealth of in-depth information on destinations and itineraries as well as the ability to virtually 'view and turn' pages of the company's image-filled destination-specific brochures. For those requiring a bit more hands-on assistance or details, there is the ability to "chat with a specialist."
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