Data Shows How Travel Builds Relationships and Community

Image: Group enjoying a wine tasting tour in a vineyard on a sunny afternoon. (photo via iStock/Getty Images E+/Dimensions)
Image: Group enjoying a wine tasting tour in a vineyard on a sunny afternoon. (photo via iStock/Getty Images E+/Dimensions)
Janeen Christoff
by Janeen Christoff
Last updated: 10:00 PM ET, Wed May 11, 2022

Travelers often build lifelong friendships and deepen existing relationships on the road.

Exploring the world has the power to open a person's eyes to new experiences and provides the chance to make new connections--it is one of the biggest reasons people fall in love with taking new adventures.

New research from Exodus Travels confirms that Americans are seeking to make new connections through travel.

Seventy-seven percent of Americans said that they have made lifelong friendships when traveling. In fact, 23 percent indicated that they met their spouse on a trip, and 33 percent reported a "vacation romance," while 25 percent have made a best friend on the road. Some didn't even need to make it to their destination to find romance-three in 10 said that they have dated someone they met on a plane.

People aren't just making connections on the road, they are deepening them. A vast majority of respondents believe travel can strengthen existing bonds (71 percent). However, it's important to choose your travel companions carefully. Sixty-nine percent of those surveyed said that who you travel with can make or break the vacation.

It's not always about who goes with you. Forty-nine percent of those surveyed said that they had taken a "life-changing" solo trip, and 20 percent noted that it's easier to meet people traveling on one's own.

One of the key points that the survey confirmed is that travel is an ideal way to make connections with 71 percent sharing that they have met someone on a trip who gave them a new perspective or has since changed their lives.

"What makes a trip unforgettable?" asks Robin Brooks, marketing director at Exodus Travels. "The unexpected appreciation from locals when you traveled so far because you want to know them and their culture. And the tales of family, history, and dreams unearthed by strangers-turned-newfound-friends over a shared meal-so often it's these moments that conjure lasting memories, whether we are building a 'just for now' or new forever-relationship, or sowing the seeds of cross-cultural understanding that will impact our personal worldview for years to come."

Simply the act of traveling somewhere new presents the opportunity to meet and engage with new people. Survey data showed that the most popular ways to foster new connections is by participating in activities (31 percent), taking group tours or attending hotel events (28 percent) and engagement in sports, active hobbies, and other physical activities (27 percent). Twenty-six percent said that just time at a bar or restaurant presents the opportunity to meet someone new.

"In our experience," Brooks continues, "it's the intimate moments when our shared humanity is distilled down into an exchange of simple smiles, laughter, and casual conversation (with or without creative hand gestures or Google Translate) that provide true depth, color, and perspective to all we see and experience while on the road. So, it's important to participate in activities that allow one to meet new people while traveling."

Travelers looking to make new connections and embark on an adventure can look to Exodus Travels' curated collection of vacations that are designed to maximize guests' chances of engaging with and making new friends.

"Small group travel offers us a chance to bring a refreshed version of ourselves to the 'vacation table," said Brooks, "leaving our day-to-day worries behind while reconnecting and reinvigorating parts of ourselves that may have been waning in the shadows of our everyday responsibilities at home-all whether or not we already have pre-established travel partners in our back pockets."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Janeen Christoff

Janeen Christoff

Executive Editor - AGENTatHOME | TravelPulse Content Strategy

Editor Executive Editor - AGENTatHOME | TravelPulse Content Strategy true [email protected] 9088 14744 Janeen Christoff caught the travel bug while living in London, England. After two years on the road, she settled in Los Angeles and focused her writing on

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Upcoming Event
Selling More with TAP: Unlock the Value of Portugal StopoverMonday, November 9, 2026, 2:00PM EasternJoin TAP Air Portugal and Visit Portugal for an exclusive webinar dedicated to TAP's Portugal Stopover...
Upcoming Webinar
Wildlife, Culture & Warm-Weather AdventureTuesday, November 10, 2026, 2:00pm EasternFrom extraordinary wildlife encounters to vibrant cultures and breathtaking landscapes, discover how...
Upcoming Webinar
Black Friday Is Just the Beginning with ALG Vacations®Wednesday, November 11, 2026 2:00pm EasternJoin ALG Vacations® on November 11 for a special webinar featuring Jacki Marks, Jim Tedesco, and Ben...
Upcoming Event
Selling More with TAP: Unlock the Value of Portugal StopoverMonday, November 9, 2026, 2:00PM EasternJoin TAP Air Portugal and Visit Portugal for an exclusive webinar dedicated to TAP's Portugal Stopover...
Upcoming Webinar
Wildlife, Culture & Warm-Weather AdventureTuesday, November 10, 2026, 2:00pm EasternFrom extraordinary wildlife encounters to vibrant cultures and breathtaking landscapes, discover how...
Upcoming Webinar
Black Friday Is Just the Beginning with ALG Vacations®Wednesday, November 11, 2026 2:00pm EasternJoin ALG Vacations® on November 11 for a special webinar featuring Jacki Marks, Jim Tedesco, and Ben...