Adventure travel leader, G
Adventures, has announced a new partnership with Approach Guides providing
travel advisors free access to designed, co-brandable content experiences.
This investment in new technology, currently available for travel advisors will better support the trade community, making it
easier for advisors to sell G-Adventures travel
itineraries.
“G Adventures always has its finger on the pulse of what
advisors need to be successful,” said Steve Lima, VP of growth for US and Latin
America for G Adventures in a statement. “This partnership with Approach Guides
is an investment in making marketing easier, faster and more effective.
Advisors will have access to beautifully branded content they can share
instantly, with the confidence that every lead comes back to them.”
The personalized marketing is designed to:
- Co-brand and share curated marketing pages (content
experiences) that highlight what makes G Adventures unique and make it easier
than ever to promote sales and offers.
- Highlight G Adventures’ small-group travel,
responsible tourism and impact-driven itineraries,
- Share content across e-mail, social or their
website, with all leads directed privately back to the advisor.
“G Adventures is one of those special brands that advisors
love to promote and be associated with — and now they have a faster, more
impactful way to do it,” said David Raezer, co-founder and CEO of Approach
Guides. “These content experiences are designed to spark client interest,
deepen engagement and make it effortless for advisors to turn inspiration into
bookings.”
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