by Lacey Pfalz
Last updated: 2:35 PM ET, Mon November 25, 2024
WHY IT RATES: Kensington's rebrand comes with two new 60-second videos inspiring wanderlust and the brand's luxury offerings.— Lacey Pfalz, Associate Writer, TravelPulse
Kensington, a leader in luxury travel known for crafting deeply personalized, private guided journeys, has unveiled the initial phase of its new brand campaign featuring two new 60-second videos highlighting its refreshed brand identity and commitment to exclusive, curated experiences. Focusing on specific destinations including Greece and South Africa, the videos offer viewers an immersive glimpse into Kensington’s distinct approach to travel under the newly rebranded theme “See the World, Differently.”
Each video presents a selection of personalized experiences drawn from actual client itineraries, capturing Kensington's dedication to crafting one-of-a-kind journeys. While the destinations may be the same; travelers never experience a destination the same way as another. Reflective of that highly customized approach, the videos feature travelers enjoying a range of experiences within each destination that are crafted with intention and precision for each traveler and their specific needs and interests.
This ranges from private wine tastings on the cliffs of Santorini, tracing ancient histories in Athens, a private yacht journey through the Mediterranean, embarking on exclusive safaris in the South African wilderness, and experiencing intimate cultural encounters. These moments, as seen through the eyes of the traveler, illustrate Kensington’s belief that true luxury lies in the details that make every trip uniquely meaningful to each traveler.
"We wanted these videos to embody our reimagined approach to luxury travel," said Matt Cammaert, SVP of Marketing and Outside Sales. "Our goal is to connect with each traveler on a personal level, ensuring they don’t just visit a place—they experience it in a way that’s exclusively theirs. These videos are an invitation to see the world through a new lens, where each journey is crafted as a personal masterpiece."
The campaign will run across key video channels, streaming platforms, and digital video networks. Produced by Mackie Biernacki – which was recently named Agency of the Year - the videos represent the initial phase of the new brand campaign with a new 60-second spot featuring Japan to follow soon.
Beyond the aesthetic changes, the rebranding reflects Kensington’s continuing aspiration to elevate the traveler’s experience at every touchpoint based on its belief that luxury is personal and defined by individual’s unique tastes, interests, and aspirations. New product includes nearly 30 Ultra-Luxe itineraries, new ski trips in both hemispheres, and journeys based around major global events from Formula 1 to Wimbledon.
For more information, visit www.kensingtontours.com.
SOURCE: Kensington press release.
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