by Lacey Pfalz
Last updated: 11:40 AM ET, Mon July 13, 2026
Tauck’s new brand, designed for travelers in their 40s and 50s, Roam by Tauck, is partnering with Approach Guides to provide travel advisors with free access to personalized and co-branded marketing content, including a fully co-branded Roam by Tauck website, to enhance bookings and client engagement.
Roam by Tauck launched in August, 2025, as a travel brand centered around Gen X travelers, or those in their 40s and 50s. It provides premium accommodations, immersive experiences, options to get active and free time to explore.
Each tour includes just 16 travelers and is led by Roam Directors. Departures begin this August, with five itineraries for 2026 and 12 in 2027, including land, river and small-ship cruising options.
“This is Tauck’s first new brand in more than a decade, and advisors have been central to Roam by Tauck from the beginning,” said Steven Spivak, Tauck’s vice president of global sales and reservations. “Approach Guides gives our advisor partners a faster, easier way to introduce Roam by Tauck to the clients it was designed for, with technology that helps them move from awareness to conversation to booking.”
The new Approach Guides partnership will help advisors create and share co-branded marketing pages that enable clients to learn about the new brand, see pricing and availability, and even generate leads through the Roam by Tauck co-branded website experience. The best part of it all? It’s free for advisors to use.
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