Brand USA's GoUSA TV Launches Streaming Video App

GoUSA TV, powered by the U.S.'s destination marketing organization Brand USA, has launched a new streaming video app allowing users to access premium travel content directly on their smartphones.

Now available for download on iOS and Android devices, the GoUSA TV app features real, authentic and on-demand video content about travel experiences in the U.S. with the ultimate aim of inspiring travelers to visit for themselves.

There are no subscription, fees, or logins required to experience the channel, which launched earlier this year and is also available on Roku, Apple TV and Amazon Fire TV.

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Through the GoUSA TV app, users will be able to watch full episodes and films similar to Netflix. App users can also share videos with friends, family or colleagues, cast videos to other screens using Google Chromecast and tap the star icon to develop a running list of their favorite videos.

The app launch includes a pair of new programs, including "Ask A Local" and "SORTEDfood: Lost and Hungry."

The former showcases local residents sharing travel tips in destinations all over the U.S. Examples include the most rewarding hiking and fishing spots in Minnesota and the most exciting rodeos in Texas. Meanwhile, the latter program follows a group of British friends as they travel the U.S. with the angle being that they can't go anywhere or eat anything unless it has been recommended to them.

In the coming months, the app will sample GoUSA TV content through multiple touch points such as sponsorships, consumer and trade public relations and paid social media advertising. New content will be uploaded weekly and the channel plans to eventually expand its library to include more themes and formats across series, films and live videos.

"Bringing best-in-class travel video to smartphone users around the world is a huge opportunity to engage with audiences in a way no other destination marketing organization ever has," said Brand USA's chief marketing officer, Tom Garzilli, in a statement.

"Audiences today are more engaged than ever before and expect the content they love to be readily available on screens large and small alike. Streaming our content to millions of travelers through just a few taps of their finger is an exciting evolution of our strategy to deliver real, authentic storytelling that can inspire travel to the USA."

Launched in March 2018, the GoUSA TV channel builds on Brand USA's momentum following the success of big-screen documentaries such as "National Parks Adventure" and "America's Musical Journey."

The organization said that its multi-screen strategy will continue through the end of 2018 with ongoing premieres and launches of "America's Musical Journey" in additional markets around the world. According to a recently released return on investment study, "National Parks Adventure" was on track to increase traveler spending in the U.S. by $700 million.