Dear Tammy: How important is it for the travel industry to find social media influencers? Are social media influencers really that important to my future as a travel agent?
Tammy: Finding social media influencers is very important. For the travel industry as a whole as well as for your future as a successful travel agent. Because this is a fairly new concept it's currently being called a trend. This trend will easily continue to grow throughout the 2019 year, which is mostly due to the fact that the social media influencer market continues to grow.
As most people know by now, social media continues to grow and evolve and can be extremely beneficial when it comes to promoting any business. This is why many travel agents have recently started partnering up with those who are proving to have a strong social media following, especially when they focus on certain topics like traveling, organic food resorts and adventure trips. As a travel agent, finding influencers who can promote your specific services is a great idea!
One of the many benefits that come with this strategic partnership? People who choose to follow influencers, and on many different types of social media platforms, for the most part only choose to follow influencers they trust. This means whenever an influencer posts something online, their followers are going to see their postings as something that is real and therefore viable.
And know that the many different platforms offer different types of promoting abilities, i.e. Instagram stories, Facebook Live, Pinterest, LinkedIn, so you can pick and choose which type of platform you think will work best for your business.
Performing a little online research so you can see the different types of methods influencers are currently using to influence their online audiences can be really beneficial. For example, do you want an actual story told? Or maybe short videos interest you more? Or maybe you prefer posting many pictures to promote your business?
Another really great benefit is that this is a fantastic way for you to reach new audiences! Make sure you have a plan in place before you start contacting any social media influencers that you would like to partner up with for 2019. Think about the things you want to focus on and then make a plan for making it happen.
Many major travel companies are already starting to invest in influencer campaigns as they look to engage new audiences. And while celebrities tend to be huge social media influencers, know that you can also contact popular bloggers, lifestyle experts and more.
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