Bavaria Tourism

Bavaria Tourism Logo


We are your direct connection to Bavaria. And we can connect you with our Bavarian partners. Bavaria is Germany's most popular travel region thanks to its alpine and hilly landscapes, historic towns and lively culture, UNESCO World Heritage sites and world-famous culinary delights. As an umbrella organization for tourism, we certainly know our way around Bavaria and are very familiar with all its attractions, beauty, trends and insider tips. We want to share this knowledge with you. Therefore, we are happy to support you in various areas: We will supply you with contacts to our Bavarian partners and provide you with all the information you need about Bavaria as a tourist destination. We will provide you with information material and important sales tools. We keep you up to date on the latest news about Bavaria as a travel destination through regular trade newsletters and webinars, but we are also happy to advise you individually. Do you need photo and video material? We have the highest quality material for you on hand. We also organize interesting workshops (analogue and digital) which you can take part in and represent Bavaria as a travel destination at national and international trade workshops, trade fairs and other events. We have opened all the doors to Germany's most popular tourist destination – so come on in!


Chiemsee Alpenland: Highlights of the region include, Lake Chiemsee, Herrenchiemsee New Palace, the Fraueninsel (Women’s island) and the towns of Rosenheim and Wasserburg am Inn. Yachthotel is the ideal location for an overnight right at Lake Chiemsee.

Franconia: Franconia in northern Bavaria stands for charming towns and historical cities, large nature parks, spas and health resorts as well as for culinary diversity. It's widely regarded as a miniature version of Germany because it offers so much variety.

Füssen: It's the southernmost point of the famous "Romantic Road” and one of the stopovers along Germany’s “Alpine Road”. The town is the perfect place from which to visit the royal palaces of Neuschwanstein and Hohenschwangau - just 2 miles away.

Garmisch-Partenkirchen: Set amidst breath-taking mountain scenery at the foot of the 9,718ft Zugspitze (Germany’s highest peak), this entire region has been shaped by its people & their culture, and therefore, Bavarian traditions are still very much alive.

German Alpine Road: Germany's oldest scenic route with around 484 kilometers, it runs from Lindau on Lake Constance to Schönau on Lake Königssee, taking in highlights such as Neuschwanstein Castle, Mount Zugspitze and the Berchtesgaden Salt Mine.

Lindau: Surrounded by a luscious green environment and snow-covered mountains, lies the island of Lindau with its unique charm. With historic buildings, lively squares and picturesque alleys, the old town of Lindau provides a Mediterranean flair.

Munich: As Bavaria's capital, it's home to great museums, splendid palaces, brands like BMW and FC Bayern, and a fascinating history and lifestyle. It is also a convenient gateway to the Alps and to Southern Germany.

Nuremberg: With over 950 years, it's home to the world-famous Christmas Market, Albrecht Dürer (the greatest German artist of the Middle Ages), the Germanisches National Museum (the greatest museum of German art and culture) & much more.

Regensburg: Located at the river Danube, it's the best-preserved medieval city of Germany and a UNESCO world heritage site. Italian atmosphere, traditional Bavarian culinary delights and Jewish heritage are combined in this “young city in old walls”.

Rothenburg ob der Tauber: With its splendid location and charming medieval atmosphere, a walk through this small town is an unforgettable encounter with bygone centuries.

Additional Information For Travel Agents

For travel inspiration to Bavaria, please visit:

Information for the travel trade:

Register for free access to our picture database:

Sign up for our travel trade newsletter:

Have any questions? Contact the team: