Cruise Lines International Association (CLIA)

Cruise Lines International Association


Cruise Lines International Association is the world’s largest cruise association and is dedicated to the promotion and growth of the cruise industry. CLIA is composed of 25 of the major cruise lines serving North America. It is an organization that operates pursuant to an agreement filed with the Federal Maritime Commission under the Shipping Act of 1984 and serves as a non-governmental consultative organization to the International Maritime Organization.

CLIA exists to promote all measures that foster a safe, secure and healthy cruise ship environment, educate and train its travel agent members, and promote and explain the value, desirability and affordability of the cruise vacation experience. Currently, more than 15,000 travel agencies and agents are affiliated with CLIA and display the CLIA seal (which identifies them as authorities on selling cruise vacations).

CLIA’s goal is to promote cruise-going vacations to the public. To help that goal, CLIA is devoted to training travel agents and helping them market cruises to vacationers. In fact, about 80-90 percent of cruise vacations are sold by travel agents. CLIA offers numerous training programs for travel agents in classroom settings throughout the country, online training, textbook training, video training, and at various trade shows and conferences. CLIA also offers travel agent certification programs that grant designations of Accredited Cruise Counsellor (ACC), Master Cruise Counsellor (MCC), Elite Cruise Counsellor (ECC) and Elite Cruise Counsellor Scholar (ECCS). To qualify for certification, agents must complete different levels of training and ship inspections, sail on ships, and sell a certain number of cruise cabins. CLIA also sponsors events designed to increase the profile of cruising among the public, such as National Cruise Vacation Month and World Largest Cruise Night in October, which includes a media blitz and marketing programs to help travel agents. The CLIA Hall of Fame Gala celebration is the travel industry’s must-attend annual event that features intensive training, ship inspections, a trade show, product, destination, and technology workshops along with panels featuring the industry’s top executives.

Additional Information For Travel Agents

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