When Virgin Voyages launched its adults-only sailings, it was to fill a needed gap in the industry—to offer a more sophisticated, elevated cruising experience, while still retaining a casual atmosphere of judgment-free fun. While it wasn’t done for the accolades, it is always nice to score a top award.
In the recent Travel & Leisure’s World’s Best Awards, Virgin Voyages was voted the #1 Mega-ship Ocean Cruise Line of 2023. More than 685,000 votes were cast in the contest, covering everything from food to service to overall value.
Not only did Virgin Voyages clinch the top spot, but it was the only cruise brand to receive a score in the 90s. Votes, by past customers, were based on a wide range of categories. With cutting-edge cabin technology, elevated bars and eateries, impeccable service, immersive Shore Things, epic itineraries, and overall value, the line was able to breeze past the competition.
Here’s what Travel & Leisure had to say: “...this year’s winner surged ahead thanks to its innovative new take on cruise vacations. Leave it to Sir Richard Branson to shake up an industry. It’s gotten rave reviews from just about everyone, both veteran cruise-goers and newbies alike. And this is what the voters said—“The crew was the best I've ever experienced at sea, the food was outstanding, and the beautiful ship was full of fun people of all ages.”
Recently, Virgin Voyages has collected awards for best overall experience, in publications from Condé Nast to Cruise Critic, while garnering the most 5-star reviews on Tripadvisor. Real innovation means not stopping at the first sign of success—but continuing to embrace the spirit of creativity and experimentation. And that’s exactly what we’re planning to do.
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