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Sometimes seeing is believing. That's the philosophy at Hard Rock's All Inclusive Collection, at any rate. Earlier this week, company executives made impromptu visits to 20 travel agencies, surprising 38 agents with three-night stays at the Hard Rock Hotel Riviera Maya and Hard Rock Hotel Vallarta so they could personally sample the company's newly unveiled Rock Royalty Level program.
The program, which provides guests with a generous number of VIP perks and amenities, will be expanded to the Hard Rock Hotel Cancun and Hard Rock Hotel & Casino Punta Cana by the end of this month.
Some of the program's more notable perks are priority reservations to special events, beachside champagne service, express luggage delivery, 25-minute couples massages, ironing and shoeshine service, upgraded Rock Spa bath products and in-room spa tub preparations. Also, personal assistants are on call - guests receive their phones numbers at check-in - to care for such details as reservations for dining and other activities both onsite and off.
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Claudette Covey is the Executive Retail Editor for TravelPulse.
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