by Donald Wood
Last updated: 12:10 PM ET, Fri May 12, 2023
Hyatt Hotels Corporation announced a major expansion in Bulgaria
with the opening of four all-inclusive resorts.
The hotel company revealed the opening of Secrets Sunny
Beach Resort & Spa, Dreams Sunny Beach Resort & Spa, AluaSun Helios
Beach and Alua Helios Bay, representing the entry of the Inclusive Collection
into a third European country.
The Bulgarian properties complement the existing presence of
Hyatt’s all-inclusive resort brands in Spain and Greece. The four new resorts
are now bookable and World of Hyatt members may earn and redeem points at the properties.
“We are committed to bringing our best-in-class
all-inclusive model to Bulgaria with the opening of four resorts in Obzor and
Sunny Beach,” Hyatt group president Javier Coll said. “This expansion is a
testament to our intentional growth throughout Europe, and we look forward to
the resorts welcoming guests to our Secrets, Dreams, Alua and AluaSun resorts
for an unforgettable experience.”
The adults-only Secrets Sunny Beach Resort & Spa is
adjacent to the family-friendly Dreams Sunny Beach Resort & Spa, both
located within steps of Sunny Beach’s coastline, the largest resort town in
Bulgaria.
In Obzor, AluaSun Helios Beach and Alua Helios Bay will be
located along the panoramic road connecting the Southern and Northern Black Sea
coast, providing guests access to one of the longest beaches in Bulgaria and
cities like Varna, Bourgas and Nessebar.
“Luxury all-inclusive travel is evolving, and guests are
seeking more holistic experiences that offer the consistency of a trusted brand
coupled with exciting and immersive destination offerings,” Inclusive
Collection group president Gonzalo del Peon said.
“These new Bulgarian resorts embody the desires of modern
travelers and the Inclusive Collection’s commitment to meeting guest needs and
exceeding every expectation,” del Peon continued.
The new coastal properties bolster Hyatt’s brand presence in
Bulgaria, joining the existing Hyatt Regency Sofia and the Hyatt Regency
Pravets Resort, which is slated to open later this year.
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