Mastering Miami: Sell More as a Specialist

by Eraine Wessler
Last updated:: 5:00 AM ET, Thu September 25, 2025

PHOTO: Miami Beach. (photo via The Miami Beach Visitor and Convention Authority and H+K Strategies) (Photo Credit: Miami Beach Visitor and Convention Authority)

Miami's Wynwood District is famous for its colorful street murals (photo via Greater Miami Convention and Visitors Bureau)

South Beach, Miami, Florida. (photo via Miami Beach Visitor and Convention Authority)

Downtown Miami viewed from PortMiami. (Photo Credit: Patrick Clarke)

Bill Baggs Lighthouse (photo via Miami Beach Visitor and Convention Authority)

Aerial view of South Beach, Miami, Florida. (Photo Credit: Adobe Stock/miami2you)

Mother and son kayak through Matheson Hammock Park. (photo via Greater Miami Convention and Visitors Bureau)

The Greater Miami & Miami Beach Travel Specialist Program

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The Greater Miami & Miami Beach Travel Specialist Program teaches advisors how to leverage Miami's many facets as both a singular destination and cruise extension for travelers with diverse interests in cuisine, arts and outdoor life.

Get to Know Miami's Vibrant Neighborhoods

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Travel specialists explore vibrant neighborhoods, including Little Havana, Little Haiti, the Design District and Wynwood's street art scene, each offering unique cultural experiences for clients.

Discover Miami Beach

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Miami Beach showcases art deco architecture and chic atmosphere while the emerging Faena District in Mid Beach provides glamorous luxury and Sunny Isles Beach offers a laid-back, no-frills coastal experience.

Urban and Outdoor Adventures

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Downtown Miami delivers spirited nightlife and attractions while South Dade provides outdoor adventures through Everglades National Park with alligators, deer and bald eagles plus Biscayne National Park for water enthusiasts.

Essential Information

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The program covers Miami's diverse population, eclectic culinary scene, main attractions and events along with essential travel information and neighborhood personalities from Historic Overtown to Downtown Miami/Brickell.

Famous Beaches

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Specialists discover attractions across Miami's famous beaches and explore areas like Coral Gables, Doral and Coconut Grove while learning to enhance clients' Miami-based cruises with customizable two-day itineraries for families, romance and LGBTQ travelers.

Start Learning Today!

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Graduates receive certification as Greater Miami & Miami Beach Travel Specialists plus continuing education units for Travel Institute members through this online program available 24 hours daily on any device.

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