The Most Trusted Hotel Brands Around the World

HotelFollower recently analyzed 100 of the world's most popular hotel brands, examining factors such as social media engagement on platforms like Facebook, Twitter and Instagram as well as the Google search volume for each brand to determine the Hotel Trust Index. Here are the top 10 hotel brands based on traveler faith.

Indian hotel chain OYO is the third-largest and fastest-growing hotel chain in the world with more than 23,000 hotels. Narrowly edging out 11th-place Hyatt, OYO boasts a strong following on social media, including over 1.1 million likes on Facebook.

Like OYO, Paris-based Sofitel isn't a household name but has developed quite the following as it continues to win over luxury travelers in dozens of countries around the globe, including the recently revamped Sofitel Rome Villa Borghese.

Shangri-La Hotels and Resorts' impressive social media following, including more than 1.3 million Facebook followers, powered it into the top 10 despite relatively low search interest on Google.

A go-to brand for many travelers, Best Western is another popular Facebook follow but also a prominent Google search. Nonetheless, the Phoenix-based brand continues to broaden its appeal to travelers with refreshed and expanded hotel options.

Holiday Inn's Google search volume-351,000 per month-propels it into the top 10 as the most trusted and arguably the most recognized budget brand in the world.

A brand synonymous with luxury, Ritz-Carlton features more than 100 properties worldwide-including the secluded The Ritz-Carlton Kapalua-the second-most Instagram followers (610,000-plus) of any of the 100 brands analyzed and a robust search volume on Google.

What Four Seasons lacks in search volume it more than makes up for with Instagram followers. The ultimate in five-star luxury, the brand's more than 1 million marks the most of any brand analyzed this year.

Spanish hotel chain RIU Hotels & Resorts is the most trusted hotel brand outside of the U.S., according to HotelFollower's research, with the second-most Instagram likes of any of the 100 brands analyzed at nearly 2.5 million.

It comes as no surprise that the iconic Hilton brand ranks second. The company has accumulated well over 2 million followers on social media and a whopping 612,000 Google searches each month. What's more, it's been winning over the public by assisting in coronavirus (COVID-19) relief efforts, recently donating 1 million room nights to medical professionals.

Hotel giant Marriott is easily the most searched brand on Google and is a social media powerhouse with well over 3.3 million followers across all three platforms combined. Like Hilton, Marriott has stepped up amid the COVID-19 outbreak, donating $10 million in free hotel stays to healthcare workers on the frontlines and cutting salaries for senior executives.