The American Society of Travel Advisors (ASTA) unveiled its brand new logo at the ASTA Global Convention in Washington, D.C. Wednesday.
The new look comes after the organization announced a rebranding and reorganization effort earlier this month that included a notable name change, with ASTA dropping "agents" in favor of "advisors."
Wednesday's logo reveal is accompanied by a major consumer awareness campaign featuring the tagline "We'll Take You There" and several enhancements to ASTA's agent-finding tool, TravelSense.org, including a new live chat feature.
ASTA is working with Virginia-based PR firm Reingold on the campaign.
TravelPulse spoke with ASTA President and CEO, Zane Kerby, earlier this August following a year-long research study to uncover the best descriptor. "Travel advisor shot to the top in terms of what consumers think and feel they need. They need the advice and the advisory services," he said.
"We are taking this opportunity to reintroduce travel advisors to the traveling public," Kerby added.
The name change is ASTA's first in decades and will also see its subsidiary, the National Association of Career Travel Agents (NACTA), become the ASTA Small Business Network. The ultimate goal is to bring the two organizations closer together to maximize on the community's potential.
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