Explora
Journeys, the luxury lifestyle brand of the MSC Group, is empowering its
trusted travel advisors with a dynamically co-branded website to support their
ongoing sales and marketing efforts.
Partnering with Approach Guides, the new website is an
unrivaled conversion tool to support its travel advisor partners.
“This is the sales tool that every travel advisor wishes
they had,” said Chris Austin, Chief Sales Officer of Explora Journeys. “Now
advisors can use our website to share specific holiday options with their
clients and get indications of interest so they can immediately follow up. And
just as important: it’s intuitive to use and keeps the advisors’ branding front
and center.”
With this new service, travel advisors can engage and
inspire clients by sharing links to the cruise
line’s journeys, destinations or experiences available on the Explora
Journeys website.
As they browse, clients remain in the advisor’s branded
environment, where they can access trip details and real-time pricing. Further,
calls to action drive leads directly to the travel advisor. The co-branded
website is powered by technology from Approach Guides, the leading content
optimization platform for travel brands.
“Explora Journeys is leading the way in putting travel
advisors first and giving them the technology they need to build their
businesses,” said Jennifer Raezer, co-founder and CMO of Approach Guides.
“Advisors are going to love how the website not only helps them boost sales,
but also raises the level of service for their luxury clients.”
The service is currently available and getting started is
easy. There are no registration forms, no passwords to remember and no waiting
for approval — advisors simply enter an email address. They can get their
personalized websites by visiting the Explora Journeys Co-Branded Website.
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