Travel Advisor Appreciation Month is kicking into high gear, with airlines, cruise lines, tour operators, resorts and villa companies rolling out a wide range of incentives designed to reward advisors for bookings made throughout May.
From bonus commissions and gift cards to free cruises, and sweepstakes entries, supplier offers this year span nearly every corner of the travel industry.
Here’s a look at some of those offerings.
Air Tahiti Nui
Advisors booking select roundtrip fares through the carrier’s Nui Hub platform will earn points per booking, with business-class and long-haul routes earning the highest points when booked early.
The offer is in effect throughout the month of May, with no booking period restrictions.
Advisors can earn up to 24 points per book for the Los Angeles-Sydney route, 16 points for the Los Angeles-Paris (Charles de Gaulle) and 16 points for the Los Angeles-Tahiti route.
“Points can be accumulated and redeemed for free flights, with class-based thresholds,” Air Tahiti Nui said, with 50 points earning a roundtrip economy ticket, 100 points earning a roundtrip Mānava Premium ticket, and 250 points earning a roundtrip business class ticket.
To qualify, advisors register on the Nui Hub Platform.
“Each qualifying booking earns points and automatically qualifies the advisor for the sweepstakes to win a trip to French Polynesia, including roundtrip airfare, a seven-night Windstar French Polynesia cruise, transfers and a day room courtesy of Tahiti Tourisme.
ALG Vacations
ALG Vacations (ALGV) introduced The Great Getaway Savings Event, featuring up to $950 in savings with air credits, group offers, and more.
“As advisors make new bookings, they’ll be entered into a tiered giveaway that can provide multiple entries per booking made,” ALGV said. “Throughout the month of May, advisors can win over 50 prizes, including your way” experiences, business tools and a shot at the grand prize: a Best of ALGV getaway.”
The Hyatt Inclusive Collection resort company is offering up to 6% additional commission when clients book with the Get Paid to Upgrade offer.
Additionally, advisors can earn double elite points for 2027 and 2028 when they book 2026 travel to Mexico, Hawaii, or the Caribbean in May.
AmaMagna in Budapest (Source: AmaWaterways)
AmaWaterways
The line unveiled a generous number of incentives, educational opportunities and giveaways, including a $200 e-gift card for every new reservation made on select ‘Hot Dates’ sailings. The offer applies to bookings made between May 1 and May 31, 2026; the e-gift card will be issued 30 days after deposit and sent directly to the advisor’s email.
The luxury river cruise line is also reprising its Sell 3, Sail Free offer, enabling advisors to earn a free river cruise when they book three qualifying reservations. The offer applies to bookings made from May 1, 2026, for travel completed in 2026.
AmaWaterways will also host its Webinar Wednesday series throughout May, with “expert-led sessions focused on sales strategies, group bookings, fam opportunities and maximizing earnings,” the company said.
Advisors who attend all four webinars have the chance to win a complimentary seven-night European cruise for two aboard AmaMagna.
Atlantis Paradise Island
Atlantis Paradise Island unveiled a new three-tiered program to help advisors earn more when booking their clients at four Atlantis resorts.
Travel advisors receive 18% commission on new bookings for The Coral, The Royal, The Cove and The Reef when booked throughout May for travel between May 1 and December 15, 2026.
All bookings must be made through the Atlantis Travel Agent Website.
Advisors should book through the Atlantis Travel Agent website or by contacting the Atlantis Luxury Care Desk.
Atlantis Ambassadors can also earn double reward points on stays of two to six nights and triple reward points on stays of seven days or more.
The top revenue-producing advisor in May will also be rewarded with a three-night stay at The Royal for two, with round-trip transfers, daily breakfast, a $200 dinner credit and a Dolphin Cay experience, valued at $3,000.
Aurora Expeditions
Aurora Expeditions introduced an incentive offering agents the chance to win a cruise aboard Douglas Mawson, a polar expedition ship, which debuted late last year.
“From now until June 30, 2026, travel advisors who make new bookings on select 2026 or 2027 Europe, Panama Canal and Costa Rica small ship cruises, in conjunction with Aurora Expeditions’ “Companion Travels Free” offer, will automatically be entered into a random draw,” the line said.
Advisors will earn one entry per eligible booking during the promotional period, with no cap on the number of entries they can accumulate.
The incentive is designed to support advisors as they promote Aurora Expeditions’ competitive advantages to their clients, which include, among other things, include immersive, expert‑guided experiences in culturally diverse destinations beyond the polar regions.
Avanti Destinations
The custom FIT specialist introduced an array of advisor offers, including gift cards and complimentary Avanti Insider Walking Tours with each booking of $5,000 or more and a drawing for a hosted two-night stay in Portland for all bookings made in May. A second weekly drawing will reward advisors with a complimentary bottle of wine.
“Advisors booking F.I.T. land services of $5,000 or more during May will receive two of the recently introduced Avanti Insider walking tours – two tours for each booking - during June, July or August,” Avanti Destination said. “To qualify, these bookings also must have an initial payment by May 31, 2026.”
The two-night stay in Portland will celebrate Avanti’s 45th anniversary with a gala for top advisors and key contacts on October 1-2, 2026.
Azamara Cruises
The line forged an alliance with Approach Guides, which, from May 4 to May 31, serves as the focal point of its Advisor Appreciation Month promotions, featuring new marketing tools that offer exclusive incentives and rewards to celebrate and empower the travel advisor community.
The partnership will offer advisors what the two companies called “content experiences,” including “visually engaging, ready-to-use marketing materials with Azamara itineraries, destinations, and promotions that can be co-branded and shared with clients”, the line said.
Agents who book an Azamara cruise and enroll with Approach Guides to distribute co-branded content can earn up to $3,000 in gift cards for booking Veranda staterooms or higher on any sailing. They also have a chance to win a stateroom on the Azamara Quest for a one-night preview cruise on Dec. 17, 2026.
Additionally, advisors who visit Azamara’s Travel Partner Alliance Facebook page and answer questions posted every Tuesday and Friday in May can win prizes, with one winner selected each posting day. In all, there will be eight winners during the month. Advisors can answer for a chance to win a prize, with one winner selected each posting day for a total of eight winners during the month.
Breathless Cancún Soul Resort & Spa (Source: Hyatt Media License)
Breathless Cancún Soul Resort & Spa
The resort unveiled the Advisor Preferred Midweek Program, which offers agents who book groups of 10 or more rooms for a minimum of 2 nights between Sunday and Thursday 12% commission.
“Breathless Cancún Soul Resort & Spa has nearly 10,000 square feet of meeting and banquet space,” resort officials.
“The facilities include a convention center with a ballroom that can be divided into four sections with an integrated theater, three breakout rooms and an executive VIP conference room, the resort added.
“The property can arrange a variety of group functions including spa parties, gala dinners, themed dinners, general sessions, tradeshows and more.”
Classic Vacations
The tour operator introduced the “Classic Loves Travel Advisors” campaign, “a multi-layered initiative designed to reward, support and celebrate its registered advisor community throughout the year,” the company said.
“At the center of the campaign are the sweepstakes, where registered Classic advisors earn automatic entries for every eligible booking made between May 1 and November 30, 2026,” ClassicVacations said. “The extended booking window provides ongoing earning opportunities beyond a single month, with gift card prizes delivered ahead of the holiday season.”
The booking window is in effect from May 1 to November. 30, 2026.
Sweepstakes’ prizes include a first prize of $500, a second prize of $200 and a third prize of $100 in gift cards.
Club Med
Club Med is gifting five advisors a four-day stay at one of its most popular resorts, with no booking requirements or sales targets, for stays between May 4 and 8.
It includes stays at Club Med Québec Charlevoix, Punta Cana, Michès Playa Esmeralda, Cancun, and Turkoise in Turks & Caicos.
The promotion is only open to US-based advisors, who can enter by completing the entry form.
Winners will be announced on June 1 on the Club Med US Great Advisors Facebook Group.”
“Travel advisors are the backbone of this industry, and we wanted to recognize them with something genuinely meaningful, not just another incentive that felt transactional,” said Frank Corzo, Club Med’s vice president of sales strategy. “This is simply our way of saying thank you for the work they do every day on behalf of their clients and our brand,” he added.
Collette
The tour operator is recognizing advisor partners with new incentives and giveaways, in addition to its “Worldwide Sale,” which runs through June 1.
The company will host a multi-week giveaway on its Travel Advisor Network Platform in May, offering a premium prize each week.
Additionally, Collette will offer a Yeti product giveaway to advisors who make reservations and submit deposits. Each day in May, seven winners will be announced, totaling 140 winners for the month. From this group, one U.S. advisor and one Canadian advisor will also be chosen at the end of the promotion to receive a travel voucher toward a Collette tour.
“At the conclusion of the promotion, one U.S. advisor and one Canadian advisor will be selected from the pool of winners to receive a travel voucher toward a Collette tour,” Collette said.
EVOKE | INSPIRE
From May 1- May 3, advisors can earn bonus TRIP Points, which include a grand prize of 5,000 bonus TRIP Points awarded to the top overall producer, and a second prize of 3,500 bonus TRIP Points for the second-highest producer.
Additionally, 1,000 bonus TRIP Points will be awarded daily in May for the daily sales producer.
“To qualify for daily awards, advisors must produce a minimum of $1,000 in booked revenue during the incentive window,” the new luxury brand said. “Eligibility for the Grand Prize and Second Prize requires $30,000 in total revenue, the company added, noting that the offer applies to group bookings.
All reservations must be under deposit with EVOKE | INSPIRE during the promotion period.
Fresh Tracks Canada
From May 1-31, advisors who register on Fresh Tracks Canada’s Travel Advisor Resource Portal and book any new Canadian rail vacation will receive a $100 gift card, as well as a $100 gift card for their clients.
Additionally, advisors who book “Northern Lights” or “Polar Bear” trips receive $50 gift certificates and $50 gift cards for their clients.
Each qualified booking earns the travel advisor one entry into a special draw. The prize is a spot on a Fresh Tracks Canada fam trip, enabling advisors to experience one of the iconic Canadian travel experiences firsthand, the company said.
HX Expeditions
The company is offering advisors $130 gift cards for new fully deposited bookings from May 1 to July 31.
“Travel advisors are at the heart of everything we do, so it felt only right to launch this initiative in recognition of Travel Advisor Appreciation Day,” said Carla Brake, senior director of sales at HX Expeditions.
In tandem with the gift card offer, the expedition line is celebrating its 130th anniversary with up to 25% off new bookings made from May 1 to Aug. 31 on select 2026-2028 itineraries.
HX Expeditions is also offering Antarctica air credits of up to $1,000 off round-trip premium, economy, and business-class flights from May 11 to June 30.
Perillo Tours
From May 1-31, Perillo is offering advisors a $100 Visa e-gift card for new bookings on any of Perillo Tours’ new products introduced in 2026.
Eligible tours include “Heart of Ireland 2026,” “Portugal Dreams: From Porto to Lisbon 2026,” “Gems of Italy 2026,” “La Dolce Vita – Rome & Sorrento 2026,” “Thanksgiving 2026” and “2026 Greece Custom Vacations (FIT).”
The offers to new bookings made May 1-31, 2026, for travel within 2026. To qualify, bookings must be made by May 31, 2026.
“The $100 Visa e-gift card will be sent for each eligible booking approximately four weeks after the client's deposit. Offer valid for registered travel advisors with Perillo Tours holding a valid IATA number,” Perillo said, adding that there is no limit to the number of gift cards advisors can earn.
Pleasant Holidays
The tour operator introduced an incentive that rewards its top producers with bonus TRIP points, which they can use for personal travel.
“From May 1 through May 31, 2026, travel advisors can earn significant bonus TRIP points on new bookings made with Pleasant Holidays, with no registration required,” the company said. “Prizes are awarded based on total revenue produced during the incentive period, making it easy for advisors to participate by simply doing what they do best.
Grand Prize for the top producer is 5,000 Bonus TRIP Points, and the second prize is
3,500 Bonus TRIP Points.
Pleasant Holidays is also offering a 1,000 Trip Bonus to the top daily sales producer throughout May.
To qualify for daily prizes, advisors must book a minimum of $1,000 in revenue during the incentive period,” Pleasant Holidays said.
“Eligibility for the Grand Prize and Second Prize requires a minimum of $30,000 in total revenue,” the company added. “Group bookings are eligible, and all qualifying bookings must be under deposit with Pleasant Holidays.”
Rental Escapes
For the sixth consecutive year, the luxury villa company unveiled a promotion that offers advisors up to $5,000 in bonus commission and double REward points.
The offer applies to all bookings made from April 27 to May 31, 2026, for stays through Dec. 31, 2027.
“Alongside the bonus commission of up to $5,000, advisors will earn double REward points on all bookings throughout Travel Advisor Appreciation Month, which can be redeemed for complimentary villa stays – creating added value both professionally and personally,” Rental Escapes said.
Rental Escapes also introduced a video that underscores its appreciation for its partnerships with travel advisors and highlights the tools and support available to the agency community.
Advisors can also take advantage of Rentals Escapes’ “Keys to Success” program, including monthly webinars, destination-specific digital magazines, weekly “Wednesday With Willie” sessions and much more.
Rivera Travel MS George Eliot (Source: Riviera Travel)
Riviera Travel
Riviera Travel is offering advisors a generous number of incentives, including the chance to win a “VIP experience at the 2027 ASTA River Cruise Expo, scheduled for May 10-14 in Vienna, featuring a conference ticket, deluxe balcony cabin, and roundtrip airfare – alongside $75 gift cards on bookings and a $3,000 grand prize,” the company said.
Open to active, registered U.S. and Canadian travel advisors, the incentive, which runs May 1–31, 2026, applies to every new paid deposit on a 2026 or 2027 Riviera river cruise, yacht cruise, or grand tour, earning one entry into the prize draw, while Riviera Explorer graduates receive double entries.
“In addition to the grand prize sweepstakes, advisors can earn a $75 gift card for every new booking made between May 4 and 31, 2026. The advisor who books the highest number of passengers during the incentive period will receive a $3,000 bonus prize,” Riviera Travel said. “To qualify for rewards, participants must complete the Riviera Explorer training program before the end of the promotion.”
Sandals, Beaches Resorts
From May 1-31, the sister resort companies are offering advisors the chance to earn up to $150 in cash bonuses for new bookings of six nights or longer at select resorts, as well as bonus commission on every booking regardless of stay length.
Advisors can earn a $150 bonus for Butler Suites, $100 for Club/Concierge Rooms, and $30 for Luxury Deluxe Rooms. The offer excludes Treasure Beach at Beaches Turks & Caicos.
The bonus commission on bookings with no minimum stay requirements are 3% for Butler Suites, 2% for Club/Concierge Rooms and 1% for Luxury/Deluxe Rooms.
Participating resorts include Sandals Royal Curaçao (travel from May 1, 2026 – Dec. 25), Sandals Montego Bay (Dec 18, 2026 – Dec. 25, 2027), Sandals Royal Caribbean (Dec 18 to Dec 25, 2027), Sandals South Coast (Nov 18, 2026 – Dec. 25, 2027) and Beaches Turks & Caicos (June 1, 2026 – Sept. 30, 2026).
“The offer is combinable with standard resort promotions and Loyalty & Travel discounts, giving advisors added flexibility when booking for clients,” Sandals and Beaches said.
Silversea
Silversea unveiled the “Extraordinary Journeys Begin With You” campaign, which pays tribute to advisors worldwide. “The campaign’s slogan reflects Silversea’s belief that every remarkable journey begins with the advisor’s insight, expertise, and personal connection with their clients,” the ultra-luxury line said.
A component of the campaign is Silversea’s annual sweepstakes, for bookings made between May 1 and May 31, with the winner receiving a pre-owned Hermès bag. Second- and third-winner will receive $500 and $250 gift cards, respectively.
“This campaign underscores Silversea’s commitment to supporting its travel partners through a dedicated global sales team that provides hands-on collaboration, timely insights, and ongoing guidance to help grow their businesses,” the line said. “This is complemented by Silversea’s global 24/7 multilingual contact center, staffed by experienced in-house consultants who serve as a reliable extension of the advisor’s own team.”
Unforgettable Travel
Through May 13, Unforgettable Travel is offering an incentive that automatically enters advisors who make any booking with the company into a drawing for a bespoke Away luggage set valued at $500.
“This incentive builds on Unforgettable Travel’s ongoing commitment to supporting and rewarding the global travel trade community,” Unforgettable Travel said.
“Travel advisors are a critical part of Unforgettable Travel’s growth strategy and long-term success,” the company added. “Advisors not only drive powerful word-of-mouth referrals but also contribute strong repeat business for the company, with many advisors making 10+ bookings annually.”
Villas of Distinction
The luxury villa company is offering advisors up to $5,000 in commission, payable upon deposit.
The offer is in effect from April 20-Ma16, 2026, for travel through Dec. 31, 2026.
Through its partnership with Approach Guides, advisors can easily create personalized, multimedia content that engages clients throughout the planning journey, with leads delivered directly back to the advisor to help drive conversions,” Villas of Distinction said.
“While we appreciate travel advisors each and every day, Travel Advisor Appreciation Month is a time to recognize their commitment and underscore our ongoing support through strong earning opportunities and advisor-focused tools that help them better serve clients and grow their business,” said Steve Lassman, vice president of villa product and agency relations for Villas of Distinction.
Windstar in Tahiti (Source: Windstar Cruises)
Windstar Cruises
The cruise line unveiled a wide range of advisor incentives, including a grand-prize giveaway of a seven-day “Dreams of Tahiti” cruise for two, with roundtrip airfare from Los Angeles (LAX).
The offer is valid for departures through March 31, 2027.
“From May 1–31, every client booking for a 2026 Windstar cruise qualifies the travel advisor for one entry toward the Tahiti grand prize drawing,” the line said. “ In addition, advisors will earn a $100 bonus commission per stateroom, paid in addition to standard commission.
There is no limit on the number of entries or bonus commissions advisors can earn.
Additionally, bookings made during Travel Advisor Month qualify clients for Windstar’s “Q2 Promotional Offers, which include a complimentary “All-In Package.
“This enhanced value makes it easier for advisors to close sales while delivering a more seamless, inclusive cruise experience for their clients,” Windstar said.
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