EVOKE | INSPIRE, a new B2B luxury travel brand, launches on April 1. As part of the launch, Evoke is offering a $300 future travel credit for bookings made between April 1 and May 31, 2026, for travel any time, on air-inclusive bookings with minimum seven nights’ accommodations.
The brand will focus on a more refined, experience-driven approach to travel, with distinctive destinations, crafted itineraries, and elevated service designed to inspire travelers while giving travel advisors meaningful tools, support, and partnership.
Itineraries will include destinations known for their ability to blend culture, landscape, and memorable experiences—places where travelers can fully immerse themselves in both the energy of a city and the tranquility of the surrounding region.
“Travel has the power to transform how we see the world and ourselves,” said James Kareka, Vice President & Managing Director, Trade Brands. “With EVOKE | INSPIRE, we are introducing a brand that celebrates that philosophy while strengthening our partnership with travel advisors who guide travelers toward extraordinary experiences.”
The new brand will include:
- Dedicated U.S.-based reservation support, concierge service, and 24/7 customer service for travel advisors
- Elevated 4.5-5-star hotel collections with distinctive accommodations as well as villas, private jets, and private yachts
- Seamless planning tools designed specifically for the travel advisor community
- Guest profile and guest arrangements forms for personalized service
- Upgraded itineraries and documents tools
- Cash back cancel-for-any reason protection plan with 100% commission protection
- No cancel fees for continental United States and Canada bookings
- No cancel fees up to four days before departure for all other destinations
- Five-day courtesy hold
The launch reflects a continued investment in the travel advisor community and a commitment to building a brand that serves distinct traveler needs, supported by the strength and reliability that advisors have trusted for decades.
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