by Donald Wood
Last updated: 10:48 AM ET, Mon April 1, 2019
As part of an effort to continue influencing political leaders, the United States Travel Association launched an advertising campaign with the Washington Nationals of Major League Baseball (MLB).
The multifaceted campaign with the Washington D.C. baseball team will not only promote the economic benefits of travel, but it also features a four-story billboard in the outfield of Nationals Park installed in time for Opening Day.
The massive billboard will remain in the MLB ballpark for the duration of the 2019 season.
In addition, U.S. Travel Association officials will expand the advertising campaign to other vital platforms and locations, including a billboard advertisement on Southern Boulevard in Palm Beach County, Florida, located at the main access point from Palm Beach International Airport.
"We have a potent message-that travel is a key economic driver, jobs creator and positive contributor to the U.S. trade balance-and we want leaders to be thinking about it even when they're not at the office," U.S. Travel vice president Tori Barnes said in a statement.
The U.S. Travel Association has used sporting events as a means to stress the importance of travel, including a digital billboard at the Honda Classic in February and a geo-fence social media campaign around Mar-a-Lago.
The organization is also examining future ad opportunities at critical sites associated with the 2020 election cycle, including crucial primary states and convention and debate sites.
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