Alaska Airlines Unveils New First Class Culinary Options

Image: Alaska Airlines Unveils New First Class, Main Cabin Culinary Options (Photo Credit: Alaska Airlines)
Image: Alaska Airlines Unveils New First Class, Main Cabin Culinary Options (Photo Credit: Alaska Airlines)
Noreen Kompanik
by Noreen Kompanik
Last updated: 11:55 AM ET, Thu April 17, 2025

Building on the success of its exclusive First Class menu offerings, Alaska Airlines is continuing its partnership with acclaimed chef Brandon Jew, owner of San Francisco’s Michelin-starred Mister Jui’s.

The airline first teamed up with Jew last fall.

Now, First Class guests flying between San Francisco and New York's John F. Kennedy International Airport can again indulge in the chef's expertly crafted dishes, bringing a modern twist to Cantonese cuisine in the skies. These include Hong Kong French Toast and Tea-Smoked Soy Chicken.

Alaska is now expanding the guest experience by adding Jew's dishes to First Class menus on flights from San Francisco to Boston, Washington D.C. (Ronald Reagan Washington National Airport and Washington Dulles International Airport) and Orlando.

"With this new menu, I'm featuring local ingredients like Wycen Foods' Lap Cheong, a traditional cured meat made by a specialty San Francisco Chinatown shop and Stemple Creek, a ranch dedicated to sustainable practices," said Jew.

He added, "These ingredients bring incredible flavor and showcase the Bay Area's culinary heritage. The partnership with Alaska is an exciting opportunity, and I can't wait to see how Alaska will continue to elevate their menus with what's cooking behind the scenes."

"Chef Jew's innovative approach and ability to craft dishes that appeal to a wide range of tastes make him the ideal partner – and this is just the beginning," said Todd Traynor-Corey, vice president of products and experience at Alaska Airlines.

“Later this spring, we’ll be revealing what’s next on the horizon and exclusive to our First Class guests,” continued Trayor-Corey. “Get ready for more innovation, more flavor and more culinary artistry at 35,000 feet."f

Alaska Airlines Boeing 737

Alaska Airlines Boeing 737. (Photo Credit: franz massard/Adobe)

Beginning April 30, the airline will unveil a 100 percent plant-based and gluten-free dish in partnership with Evergreens, the Seattle-based fast-casual restaurant known for its bold, customizable salads, wraps and bowls.

The Best Laid Plants grain bowl—created in collaboration with Evergreens' culinary team—features Chimichurri Tofu, avocado, quinoa, and a side of Mango Habanero Dressing. This chef-crafted option offers guests a craveable and satisfying plant-based meal. The dish will be available to Main Cabin guests for pre-order on most flights over 1,100 miles.

"This fresh, flavorful dish is not only a healthy choice — it's good for the planet," said David Rodriguez, food and beverage planning and programs manager at Alaska Airlines. "We created the Best Laid Plants grain bowl to prove plant-based food doesn't have to be bland. After extensive taste testing with employees and focus groups— even the most dedicated carnivores agree: it's a winner."

Dave Kairis, head chef at Evergreens, added, "We're thrilled to partner with Alaska Airlines to bring one of our most craveable, plant-based bowls to the skies. "This is about proving that healthy food can be bold, satisfying and something travelers will actually look forward to."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...