Airlines have used their dining menus as a point of
differentiation. Now, Alaska Airlines is raising the bar.
The carrier will slowly introduce a new first-class
menu in collaboration with Brandon Jew, an acclaimed chef and owner of San
Francisco’s Michelin-starred Mister Jiu’s restaurant. The partnership will begin
Wednesday on a flight between San Francisco International Airport (SFO) and New
York’s John F. Kennedy International Airport (JFK).
Passengers will be able to preorder from the special
menu, which features a series of Chef Jew’s signature dishes, including his
take on the classic Chinese breakfast porridge known as congee, black cod
cooked to perfection with a side of silken tofu and tender slow-braised duck
served with savory sesame egg noodles.
If you’re not satiated enough by the experience of
flying first-class, you will be by the food.
Each first-class dish was crafted by Chef Jew, who is
known for blending local and seasonal produce from the San Francisco Bay Area
with classic Chinese techniques and flavors.
“We’re grateful to Chef Jew for his partnership in
this exciting initiative and ongoing commitment to elevate the travel
experience for our guests with sky-high hospitality and world-class cuisine,”
said Todd Traynor-Corey, managing director of guest products at Alaska
Airlines. “Our relationship with Chef Jew traces back several years ago,
including working together to give back to the residents of San Francisco’s
Chinatown. His commitment to quality, gastronomic craftsmanship and
philanthropy aligns perfectly with our values.”
“I’m so excited to partner with Alaska Airlines on
their first-class flight menu, connecting my hometown of San Francisco with New
York, a city where I’ve always dreamed of living in,” said Chef Jew. “Luxury
begins with quality ingredients, which underscores our shared values. At Mister
Jiu’s we are always evolving and defining Chinese-American cuisine in the Bay
Area while advocating for the global recognition of Chinese food — the
partnership with Alaska Airlines elevates Chinese cuisine from coast to
coast.”
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