by Donald Wood
Last updated: 12:25 AM ET, Fri June 23, 2017
Delta Air Lines and VICE Media are teaming up to host Delta Launchpad, a multi-city series of events that engage consumers in three of the carrier's top markets: Los Angeles, New York and Seattle.
The first events took place in Los Angeles during May and focused on the film industry, while the Delta Launchpad in New York City will open this summer and be centered on music. The Launchpad in Seattle will be centered on food and will also open this summer.
The events in New York City and Seattle are free and open to the public through RSVPs.
To help promote Delta Launchpad, VICE will feature the events across a variety of its lifestyle channels with Delta-branded video from experiences in each city. VICE will also support the program through its social channels.
"This unique partnership with Delta taps into a powerful phenomenon," VICE Media chief creative officer Tom Punch said in a statement.
"More and more, we're witnessing young people spending their most precious resources, money and time, to travel to far-flung places and cultural epicenters for the best that music, film and food have to offer. These experiences indulge their passions but often also shape their future careers. We hope this program becomes both an inspiration and a launchpad for young entrepreneurs across the cultural spectrum."
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Delta Launchpad supports Delta's growth in L.A., New York and Seattle. In New York, Delta is the largest carrier and has invested billions in the city's airports over the last six years. As for the airline's presence in Seattle, it's the largest global carrier at Seattle-Tacoma International Airport.
The partnership between Delta and VICE is the latest partnership to emerge from the Final Front, the annual content showcase created and organized by Omnicom Media Group's Content Collective.
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