Google Buys Spirit Airlines’ Data for $10 Million

Image: Spirit Airlines plane at Orlando Airport (photo by Eric Bowman)
Image: Spirit Airlines plane at Orlando Airport (photo by Eric Bowman)
Donald Wood
by Donald Wood
Last updated: 8:05 AM ET, Tue August 18, 2026

Google announced on Monday that it had agreed to pay $10 million for a massive collection of internal business data from bankrupt Spirit Airlines.

According to Reuters.com, the details of the deal were revealed Monday in bankruptcy court, as Google’s parent company, Alphabet, purchased the data through a bankruptcy auction by submitting the winning $10 million bid.

As part of the decision to purchase Spirit’s data, Google plans to use the information for product development and to improve the training of its artificial intelligence models.

The deal includes Google receiving approximately 100 million emails and 500 million Microsoft Teams chats, along with other internal business records and technology assets. 

The purchase does not include the defunct airline’s customer list or credit card information, which will be stripped of personally identifiable information before transfer.

The deal comes just months after Spirit began winding down operations on May 2, canceling all remaining flights after rising fuel prices and other financial pressures derailed its plans to emerge from bankruptcy.

Spirit had previously announced a restructuring plan that was expected to allow the airline to emerge from bankruptcy in the spring or summer of 2026. TravelPulse reported at the time that the carrier had been cutting costs, shrinking its fleet and reducing routes in an effort to return to profitability.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
New B2B Booking Platform for Travel AdvisorsWednesday, October 14, 2026
2:00pm Eastern
Japan Airlines Vacations, the official vacation program of Japan Airlines, is launching a dedicated...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, October 16, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Watch Now!
Designed Together. Beyond Expectations. Discover Luxury Japan with BOUTIQUE JTBOctober 9, 2026Japan continues to captivate discerning travelers seeking authentic culture, extraordinary cuisine,...
Upcoming Webinar
New B2B Booking Platform for Travel AdvisorsWednesday, October 14, 2026
2:00pm Eastern
Japan Airlines Vacations, the official vacation program of Japan Airlines, is launching a dedicated...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, October 16, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Watch Now!
Designed Together. Beyond Expectations. Discover Luxury Japan with BOUTIQUE JTBOctober 9, 2026Japan continues to captivate discerning travelers seeking authentic culture, extraordinary cuisine,...