Google Buys Spirit Airlines’ Data for $10 Million

Image: Spirit Airlines plane at Orlando Airport (photo by Eric Bowman)
Image: Spirit Airlines plane at Orlando Airport (photo by Eric Bowman)
Donald Wood
by Donald Wood
Last updated: 8:05 AM ET, Tue August 18, 2026

Google announced on Monday that it had agreed to pay $10 million for a massive collection of internal business data from bankrupt Spirit Airlines.

According to Reuters.com, the details of the deal were revealed Monday in bankruptcy court, as Google’s parent company, Alphabet, purchased the data through a bankruptcy auction by submitting the winning $10 million bid.

As part of the decision to purchase Spirit’s data, Google plans to use the information for product development and to improve the training of its artificial intelligence models.

The deal includes Google receiving approximately 100 million emails and 500 million Microsoft Teams chats, along with other internal business records and technology assets. 

The purchase does not include the defunct airline’s customer list or credit card information, which will be stripped of personally identifiable information before transfer.

The deal comes just months after Spirit began winding down operations on May 2, canceling all remaining flights after rising fuel prices and other financial pressures derailed its plans to emerge from bankruptcy.

Spirit had previously announced a restructuring plan that was expected to allow the airline to emerge from bankruptcy in the spring or summer of 2026. TravelPulse reported at the time that the carrier had been cutting costs, shrinking its fleet and reducing routes in an effort to return to profitability.


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Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

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