Southwest Airlines has announced that it is raising beer,
wine, and liquor prices ahead of the Thanksgiving holiday.
According to the Dallas-based carrier, this is the first
pricing change for onboard drinks since 2018. Tiffany Valdez, a spokeswoman for
Southwest, said the airline reviewed its “position” to keep fares low while
offering flexibility to its passengers.
That led to a decision to implement what Southwest calls a
“modest change” to the pricing of beverages. Beer purchased on Southwest,
including Miller Lite, Lagunitas IPA, and Kona Brewing Big Wave Golden Ale,
will now be $7; previously, it was $6.
The carrier’s wine options, which include Cruset Brut
sparkling wine, Carmenet Cabernet Sauvignon, Mossel Bay Chenin Blanc
Chardonnay, and Stone Cellars California Rosé, will be raised from $6 to $8.
All liquor on Southwest will also be raised from $7 to $9.
“Even with these changes, Southwest remains competitive
within our industry and customers flying with us can select from free
non-alcoholic beverages and snacks on our flights, including soft drinks,
juices, coffee, tea, and water,” Valdez said.
These new prices became effective on November 15.
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