by Donald Wood
Last updated: 4:32 PM ET, Mon May 13, 2019
Comic book fans, rejoice! United Airlines has unveiled a new inflight safety demonstration video featuring Spider-Man that will debut on its fleet of planes beginning June 1.
The new safety video from United highlights the airline's commitment to the safety of all our employees and customers by providing instruction on what to do in the event of an emergency. In addition, the video features MileagePlus members who bid miles to be part of the production.
United has also reached a broader promotional partnership with Sony Pictures in celebration of Spider-Man: Far From Home, in North American theaters July 2. The carrier will carry Spider-Man themed Polaris business class amenity kits and unique experiences for MileagePlus members.
"For decades, Spider-Man has consistently shown the importance of using power to do good and to keep the public safe. We also believe that our greatest responsibility is to keep our customers and crew safe on board our aircraft," United Vice President of Marketing Mark Krolick said. "We are excited to have Spider-Man and his friends, along with our employees, bring new attention to the inflight safety video and creatively engage customers on such an important announcement."
The video features the typical safety video components like showcasing the exit options and water landing procedures, but it will use the Marvel Universe to help people understand the severity of the situation while also having a little fun.
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