As more visitors choose to forgo renting a vehicle during their vacation, rideshare businesses are booming.
Among them, ReachNow-the mobility services division of the BMW Group-offers residents and visitors to Portland and Seattle access to a shared fleet of BMW and MINI cars on demand whenever they feel like taking a drive.
Now the service, which features more than 1,300 vehicles in Seattle, Portland and New York, is rolling out a brand-new reason to get behind the wheel when visiting the Pacific Northwest, with its "Wild Within Reach" campaign.
"With more and more people in urban areas forgoing car ownership to avoid traffic and parking headaches, getting outside the city has become a greater challenge," said Laura Gonia, head of marketing for ReachNow. "ReachNow members can find a car within walking distance and take a road trip without the need to plan ahead. We're thrilled to take a more active role in getting people outdoors while also helping to preserve our state parks for generations to come."
Travelers utilizing a ReachNow vehicle in Seattle or Portland will find free park passes in each vehicle. (In some cases, users will receive a retroactive credit for their park visit.)
Additionally, ReachNow members are further eligible for a $10 promo code when they share photos of their visit on Instagram, tagging @reachnow and including the hashtag #WildWithinReach
Finally, for every trip to a national or state park in a ReachNow car (through September 3, 2018,) the company will donate $30 to the Washington or Oregon State Parks Foundations up to a total donation of $25,000.
"We're so grateful that ReachNow is providing transportation solutions to let more people experience the wonder and beauty of our spectacular state parks," said John Floberg, Executive Director of the Washington State Parks Foundation. "With more than 120 parks across the state, there's a staggering variety of natural, cultural and historical sites to visit, and the donations ReachNow makes for each trip will help ensure that our parks will remain destinations of choice."
"We are thrilled to be working with ReachNow on their Wild Within Reach program," said Seth Miller, executive director of the Oregon State Parks Foundation. "Accessibility and transportation are major priorities for us; we want everyone to be able to enjoy the Oregon State Parks system. This partnership will help provide more outdoor recreation opportunities for ReachNow's membership."
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