PHOTO: The Crystal Serenity. (Courtesy of Crystal Cruises)
Just days after getting a new owner, Los Angeles-based luxury line Crystal Cruises announced plans to open a branch office in Miami on June 1.
Crystal's corporate headquarters in Los Angeles will remain the base of operations, but the Miami branch office "presents additional positioning for greater growth in the cruise capital of the world," the company said in a press release.
Crystal's acquisition by Genting Hong Kong was completed on May 15.
"This is a significant step towards Crystal's growth for the foreseeable future," said Crystal President and CEO Edie Rodriguez. "The Miami branch office will strengthen our East Coast market base and provides us an amazing opportunity to source cruise experienced talent from the area, as well as create new partnerships and foster existing business relationships in the region."
The Miami office, to be located in the Omni Building at 1501 Biscayne Blvd., will be the home site to newly created management positions while also serving as a secondary location for Los Angeles-based executives to conduct business as needed.
It will also house a reservations call center, which will begin to accept bookings in summer 2015, and provide support on both coasts to serve the domestic and international markets.
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