Cruise & Cruise Line

Holland America Line Launches 'Love Letters to Alaska' Giveaway Contest

Image: Holland America Line invites travelers to submit their 'Love Letter to Alaska' for a chance to win a suite on an Alaskan cruise. (photo courtesy of Holland America Line)
Image: Holland America Line invites travelers to submit their 'Love Letter to Alaska' for a chance to win a suite on an Alaskan cruise. (photo courtesy of Holland America Line)
Laurie Baratti
by Laurie Baratti
Last updated: 2:10 PM ET, Mon February 14, 2022

If the Great Land of Alaska holds a special place in your heart and you can't wait for your next epic visit, Holland America Line (HAL) has issued a challenge for you for Valentine's Day.

Alaska enthusiasts are invited to convey their love for The Last Frontier by writing a letter or poem, and submitting it for the chance to win one of 10 suites aboard a seven-day 2022 Alaskan cruise-including a grand-prize, luxurious Neptune Suite-through HAL's "Love Letters to Alaska" giveaway contest. It's the premium cruise line's way of celebrating 75 years since its ships began exploring Alaska in 1947.

HAL's contest commences today and entries will be accepted through March 15. Participants can head to Love Letters to Alaska's page to submit their contact details, along with a 25- to 250-word essay or poem about why they love Alaska, or why they wish to visit the 49th state. Entrants are encouraged to get creative in their approach, perhaps penning a poem that professes their love for Alaska, an impassioned letter detailing how Alaska moves their hearts or why winning a cruise to Alaska would be the once-in-a-lifetime trip of their dreams.

"It's no secret from our own love letter that we think Alaska is pretty special and, as we celebrate our 75th anniversary, we want to hear from our fans what Alaska means to them," said Gus Antorcha, President of Holland America Line. "Those who have been to Alaska know how transformative it can be to see the glaciers and wildlife up close, to meet the locals and learn the history and culture. For many, Alaska is the ultimate aspirational travel experience. We can't wait to read the Love Letter entries and learn the ways Alaska touches people's hearts."

The esteemed panel of judges consists of noteworthy individuals with connections to either Alaska, Washington state or HAL itself. They are: Jim Dever, an Emmy Award-winning host and reporter on Seattle's KING 5 Evening show; Dr. Pepper Schwartz, an acclaimed, author, researcher, television personality and professor University of Washington; Tekla Butcher-Monson, owner of Trail Breaker Kennel in Fairbanks, and daughter of renowned musher Susan Butcher; Russell Dick, president and CEO of Huna Totem Corporation, one of Alaska's most successful village corporations; and Danny Genung, CEO of boutique travel agency Harr Travel.

The contest is open to legal residents of the 50 United States and Washington D.C., as well as Canada (except for Quebec), ages 21 and over, Entrants should be sure to check the official contest rules for eligibility requirements, submission guidelines, and other rules and restrictions. The chosen prize winners will be notified via email "on or about" April 1, 2022.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Designed Together. Beyond Expectations. Discover Luxury Japan with BOUTIQUE JTBOctober 9, 2026Japan continues to captivate discerning travelers seeking authentic culture, extraordinary cuisine,...
Upcoming Webinar
New B2B Booking Platform for Travel AdvisorsWednesday, October 14, 2026
2:00pm Eastern
Japan Airlines Vacations, the official vacation program of Japan Airlines, is launching a dedicated...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, October 16, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Upcoming Webinar
Designed Together. Beyond Expectations. Discover Luxury Japan with BOUTIQUE JTBOctober 9, 2026Japan continues to captivate discerning travelers seeking authentic culture, extraordinary cuisine,...
Upcoming Webinar
New B2B Booking Platform for Travel AdvisorsWednesday, October 14, 2026
2:00pm Eastern
Japan Airlines Vacations, the official vacation program of Japan Airlines, is launching a dedicated...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, October 16, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...