by Sarah Kuta
Last updated: 7:40 AM ET, Mon May 11, 2026
Holland America Line is launching a new online campaign and contest.
Called “Around the World in 11 Ways,” the initiative invites travelers to share a short written or video response to the question: “Why do you want to see the world with Holland America, and which ship would you want to cruise on to get there?”
The campaign celebrates Holland America Evolution, a multiyear project to update six ships in the fleet. Oosterdam will undergo a comprehensive bow-to-stern revitalization first, followed by the remaining Signature Class and Vista Class ships.
The project will add new experiences and venues to the ships, as well as Pinnacle Class favorites like Grand Dutch Café. The ships will also be getting new stateroom categories designed for the way people travel today.
Participants can submit their responses from now through August 30. Judging will begin mid-September, and 11 winners—one per ship—will be selected.
The winners will be spotlighted monthly from September 2026 through 2027. One grand prize winner will be awarded a stateroom on Oosterdam’s inaugural cruise following its Evolution enhancements. Additionally, 10 runners-up will win a cruise on the remaining 10 ships in the fleet.
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