by Sarah Kuta
Last updated: 7:35 AM ET, Wed May 6, 2026
Hurtigruten is celebrating Travel Advisor Appreciation Month with a new education series and client offers.
“We are so grateful for the travel advisor community as they play such a vital role in our success and by connecting travelers with authentic experiences along Norway’s coastline or an adventure tour across the Nordics,” says Carly Biggart, head of Hurtigruten for the Americas.
The company is launching the Hurtigruten Education Series, a new video series available on Hurtigruten’s Travel Advisor Portal designed to build advisor confidence in selling Norway as the safe, year-round destination for travelers of all ages.
Hurtigruten is also offering a private, trade-exclusive promotion for advisors’ clients, with up to 50 percent off select Original Voyages departures from May through August.
In addition, Hurtigruten’s consumer campaign continues with savings of up to 30 percent on select winter departures.
The company also recently hired its first-ever group sales and operations manager for North America, Jordan Freese, to further support its focus on trade.
“This Travel Advisor Appreciation Month, we’re focused on providing advisors with the tools and knowledge they tell us they need to sell with better confidence and grow their business with us,” says Biggart. “We want to make sure they can tailor the best possible experience for their clients to ensure repeat business, and hopefully receive even more appreciation from their clients, as well as from us. We are truly thankful for all their support.”
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