by Sarah Kuta
Last updated: 4:10 PM ET, Wed September 3, 2025
Hurtigruten is launching its annual fall promotion coming off a record summer of bookings.
The “Reconnect in Norway” campaign is on now through November 16. It’s valid for travel between October 2025 and September 2026.
Travelers can save up to 30 percent off Hurtigruten’s Original Voyages and up to 25 percent off the line’s premium, all-inclusive Signature Voyages, the Svalbard Line and the North Cape Line. All itineraries are available as full round-trips or one-way northbound or southbound voyages, ranging from six to 14 nights.
“We’re inviting North Americans to reconnect with wonder, nature and the beauty of the world around them and to experience Norway in a way no other cruise company can offer,” says Carly Biggart, head of Hurtigruten in the Americas. “We have worked closely with the local coastal communities for more than 132 years, and our crew are the most knowledgeable and passionate, offering our guests a truly unique cruise experience unlike any other in the world.”
Hurtigruten is coming off a strong summer with robust sales momentum among North American travelers. Booked revenue was up 15 percent year-over-year for the period between from June 1 and August 28. The company also saw a 72 percent increase in bookings for its new Signature premium experience.
Hurtigruten also recently unveiled two new itineraries, and announced that it will be doubling its capacity on the Svalbard Line next year.
“Norway and Hurtigruten’s itineraries are in higher demand than ever,” says Biggart. “Our product is perfectly suited for the discerning North American traveler.”
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